2011 Technology Entrepreneurship Boot Camp Sponsored by Jackson Walker

1. 2011 Technology Entrepreneurship Boot CampSponsored by Jackson Walker Dr. Cory R. A. Hallam Director UTSA Center for Innovation and Technology Entrepreneurship http://entrepreneur.utsa.edu CITE BootCamp January 2011

2. Technology Entrepreneurship • Technology Entrepreneurship is a major driver of our economy and is growing in San Antonio CITE BootCamp January 2011

3. So Let’s Play Spot the Entrepreneur CITE BootCamp January 2011

4. OK, That was easy – let’s make it a little harder CITE BootCamp January 2011

5. Oprah B) Richard C) Bill D) Crazy Scientist CITE BootCamp January 2011

6. Don’t get confused Between inventors and entrepreneurs • Inventors create new technologies (ideas) • Entrepreneurs create new business (money) • Which one has the better ROI? CITE BootCamp January 2011

7. The former have these CITE BootCamp January 2011

8. The latter have these CITE BootCamp January 2011

9. Do You Have The Courage? CITE BootCamp January 2011

10. The Growth “Rule of Ten” • Who is my first customer • Why will they pay me for my product/service? • How will I secure the deal? • What resources do I need to complete the transaction? • Who are my next 10 000 customers • Who are my next 1 000 customers • Who are my next 100 customers Each growth by a factor of ten requires the entrepreneur to evaluate how they will do business Without this vision forget going into business • Who are my next 10 customers CITE BootCamp January 2011

11. Today’s Speakers Dr. Cory Hallam, Director of CITE, Faculty of Business and Engineering 
Stephanie Chandler, Partner, Jackson Walker LLP 
George Karutz, Partner, Karutz Flavin Wells Investment BankersVin Montes, Founder and CEO, UTSA Alum 
Rudy de la Garza, CEO First Dominion Financial, CFO IFS 
Sean Crandall, Associate, Jackson Walker LLP, UTSA Alum 
Deb Bolner Prost, CEO It’s 2 Cool, Ltd. and Prost Marketing, UTSA Alum CITE BootCamp January 2011

12. Agenda 8:30 - 9:00 a.m. Registration and Continental Breakfast 9:00 - 9:30 a.m. Welcome – Identifying your opportunity - Cory Hallam Director of CITE 9:30 - 10:30 a.m. How to legally structure your company and raise the cash
– Stephanie Chandler, Partner, Jackson Walker LLP, and
– George Karutz, Partner, Karutz Flavin Wells Investment Bankers 10:30 - 10:45 a.m. Break 10:45 - 12:00 p.m. Keynote, the NERD Beverage Story
– Vin Montes, Founder and CEO 12:00 - 12:30 p.m. Lunch 12:30 - 1:15 p.m. Your Weapons: Elevator Pitch, Slide Deck, and Business Plan
– Rudy de la Garza, CEO First Dominion Financial, CFO IFS 1:15 - 2:00 p.m.  Intellectual Property: How to protect your idea and brand
– Sean Crandall, Associate, Jackson Walker LLP 2:00 - 2:15 p.m. Break 2:15 - 3:00 p.m. Marketing your new idea
– Deb Bolner Prost, CEO It’s 2 Cool, Ltd. and Prost Marketing 3:00 - 3:30 p.m. Boot Camp Wrap-Up 3:30 - 5:00 p.m. Teambuilding for the UTSA $100K competition CITE BootCamp January 2011

13. In the field of observation, chance only favors minds which are prepared. Louis Pasteur Summary How can an entrepreneur identify and select a valuable opportunity? The choice of an opportunity and the decision to act is a critical juncture in the life of an entrepreneur. With the decision to act, the entrepreneur prepares a business summary for the venture that is used to test the new venture with potential investors, employees, and customers.

14. Six steps to Acting as a Technology Entrepreneur

15. Opportunity Pull Types of Opportunity: Opportunity Pull: the size of the opportunity attracts opportunity seekers to attempting to exploit it. Example: A drug to mitigate the effect of Alzheimer’s disease.

16. Opportunity Push Types of Opportunity: Capability Push: a new technology or capability causes a search for new applications. Example: Digital Television

17. 9 Types of Opportunity Nine Categories of Opportunity:1. Increasing the value of a product or a service 2. New applications of existing means or technologies 3. Creating mass markets 4. Customization for individuals 5. Increasing reach 6. Managing the supply chain 7. Convergence of change 8. Process innovation 9. Increasing the scale of the firm

18. Discontinuity as an Opportunity • Evaluating an Opportunity: Sources of Discontinuities • I. Society • Aging Society • Lifelong Education • Food and Population • Regulation • II. Technology • Innovation • Disruptive Technologies • New Knowledge • III. Markets • Deregulation • Supply Chain disruption

19. Green Light for an Opportunity Characteristics of Entrepreneurial Teams• Positive attitudes towards independence, achievement, and innovation • Acceptance of risk and demanding work effort • Capabilities matching the needs of the venture • Willing to make the commitment required • Passionate about the opportunity Characteristics of the Context• Timeliness• Favorable industry conditions• Future conditions appear favorable Characteristics of the Opportunity• Novelty of the product • Potential for sustainable long-term success • Potential for good return on investment • Potential for a growing market • Good risk-versus-reward balance • Customers are known and responsive Resources• Capable of securing access to the human, financial, and physical resources required by the opportunity

20. TIME TO GET STARTED UTSA Center for Innovation and Technology Entrepreneurship (CITE) CITE BootCamp January 2011