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Research Tools for MBLE Curriculum

Research Tools for MBLE Curriculum. Ruth Samuels. Aims of presentation:. Show you how to access OSUL resources Show some examples of relevant resources for MBLE course work. 1. Research Resources: Where and How. OSU libraries front page overview Research Database List

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Research Tools for MBLE Curriculum

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  1. Research Tools for MBLE Curriculum Ruth Samuels

  2. Aims of presentation: • Show you how to access OSUL resources • Show some examples of relevant resources for MBLE course work

  3. 1. Research Resources: Where and How • OSU librariesfront page overview • Research Database List • Online Journal List • Business Resources pages – under Subject • Some important services • Requesting articles • Ask – for general questions • How to access databases • Off Campus Sign-in

  4. 2. General Resources 1. Starting PointBusiness Source Complete*for business and management topics, including competitive intelligence, industry profiles, and product development 2. Company Research Hoover’s Online*provide broad company information 3. Industry Analysis • IBISWorld • NetAdvantage – S&P Reports* International Market Analysis • Market and consumer trends - Mintel * andBizminer 4. Financial Reporting and Analysis • Mergent , NetAdvantageand Morningstar * • Bloomberg and DataStream – located at Mason Hall 005 Computer Lab

  5. 3. Corporate Responsibility and Leadership Factiva* for information about a company’s actions International Business Ethics Institutededicated to providing business ethics information Corporate Responsibility Officer's 100 Best Corporate Citizens *List of corporations that are considered socially responsible Mergent* allows searching on annual reports

  6. 4. Operation and Logistics • Factiva, and Lexis/Nexis • Business & Company Resource Center • Business Source Complete* Some key journals: • Journal of supply chain management • Supply Chain Management • MIT Sloan management review

  7. 5. International Business Questions to consider: • What is the country's size, its capital, and resources? • What is the political climate? • What are the country's major economic drivers? • Are there any important investment trends in the country? Resources EIU.com *Need to register for free access to reports or use gallegos-samuels.1 - password Fisherosu1 FDI.netinvestment opportunities in developing countries. Emerging Markets *– market-specific information for countries regarded as emerging markets Background Noteson countries prepared by U.S. State Dept. CountryWatch*country information Market Research Reportsby U.S. Federal Government agencies BNA *- International Business GlobalFinance– Global trends and Finance

  8. 6. Competitive Analysis • Industrial Classification Systems: • Standard Industrial Classification was replaced by North American Industry Classification • Global Industry Classification Standard * • Standard International Trade Classification • Conversion from SIC to NAICS • Environmental Scan • Business Source Complete * • Encyclopedia of products & industries • Encyclopedia of global industries * • Market and consumer trends • Mintel * • Competitors in that area • IBISWorld

  9. 7. Competitive Analysis - Diagnosing the Environment Questions to consider: • What is the impact? Cost? Efficiency? • Who else is researching in the area?* • UseBusiness Source Complete, and Factiva*, for information about trends in and forecasts in various industries. • Research Done in the area – ISI WEB of Science • CASC - Computers and Applied Sciences Complete

  10. 8. Marketing • Target Market • Use Factiva, World Bank – Country and RegionsBizminer* • Market Size • Use Tablebase • Use Mergent, Lexis/Nexis, and Value Lineto findgrowth information on both companies and industries. • Competitive pressure • Use Factiva, and Business Source Completeand search using keywords like "entry and barriers"

  11. 8. Marketing cont. • Market trends • Use NetAdvantage for industry trends and forecasting information. • Product feasibility* • SWOT Analysis • Business Source Complete * • Current Rate of Growth • Use Mergent, Factiva, Lexis/Nexis, and Value Lineto findgrowth information on both companies and industries.

  12. 9. Business Analysis- Commercial Feasibility Who would be possible new entrants? • Factiva, and Lexis/Nexiscontain industry publications and business & PR newswires covering industry changes. • Business & Company Resource Center can provide trade journal articles on industries and new products Which types of companies would have the greatest likelihood of success as a new competitor? • Search news and trade publication articles in Business Source Complete, FactivaandLexis/Nexis*, looking for trends and new products.

  13. Research Consultation Ruth G. Samuels Assistant Professor The Ohio State University Libraries Thompson Library 221C Email – gallegos-samuels.1@osu.edu Phone – 614.688.8778

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