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Research Tools for MBA Curriculum

Research Tools for MBA Curriculum. Ruth Samuels. Aims of presentation:. First show you how to access OSUL resources Detailed presentation of relevant resources for core topics in the curriculum. Research Resources at OSUL. 1. Research Resources: Where and How.

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Research Tools for MBA Curriculum

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  1. Research Tools for MBA Curriculum Ruth Samuels

  2. Aims of presentation: • First show you how to access OSUL resources • Detailed presentation of relevant resources for core topics in the curriculum

  3. Research Resources at OSUL

  4. 1. Research Resources: Where and How • OSU librariesfront page overview • Research Database List • Online Journal List • Business Resources pages – under Subject • Some important services • Requesting articles • Ask – for general questions • How to access databases • Off Campus Sign-in

  5. 2. General Resources 1. Starting PointBusiness Source Complete*for business and management topics, including competitive intelligence, industry profiles, and product development 2. Company Research Hoover’s Online*provide broad company information 3. Industry Analysis • IBISWorld • NetAdvantage – S&P Reports* International Market Analysis • Market and consumer trends - Mintel * andBizminer 4. Financial Reporting and Analysis • Mergent *, NetAdvantageand Business & Company Resource Center are good resources. • Bloomberg and DataStream – located at Mason Hall 005 Computer Lab

  6. 3. Corporate Finance Resources: • Bloomberg and DataStream– at Mason Hall – Computer Lab • Business Source Complete, and Factiva, for information about a company’s actions. • Mergent • Thomson Research- real-time and historical financial information. • Morningstar * - Morningstar offers investment research on stocks, mutual funds and exchange traded funds (ETFs). • EIU.com *Need to register for free access to reports or use gallegos-samuels.1 - password Fisherosu1 Journals: • Journal of Finance • Journal of financial and quantitative analysis

  7. 4. Corporate Responsibility • Business Source Complete, and Factiva* for information about a company’s actions • European Corporate Governance Institutenon-profit association focusing on major corporate governance • International Business Ethics Institutededicated to providing business ethics information • Corporate Responsibility Officer's 100 Best Corporate Citizens *List of corporations that are considered socially responsible Journals: • Corporate Responsibility Management • Corporate Responsibility Report

  8. 5. Corporate Leadership Resources: Business Source Completearticles on your company from magazines and journals Hoover’s Onlinecompany reports LexisNexis – Company Dossier and Company Profiles Mergent * allows searching on annual reports

  9. 6. International Business Questions to consider: • What is the country's size, its capital, and resources? • What is the political climate? • What are the country's major economic drivers? • Are there any important investment trends in the country? Resources EIU.com *Need to register for free access to reports or use gallegos-samuels.1 - password Fisherosu1 FDI.netinvestment opportunities in developing countries. Emerging Markets *– market-specific information for countries regarded as emerging markets Background Noteson countries prepared by U.S. State Dept. Market Research Reportsby U.S. Federal Government agencies BNA *- International Business GlobalFinance– Global trends and Finance

  10. 6. International Business - Cultural overviews Starting point: • CountryWatch* Foreign Governments • Country Indexto profiles of more than 90 nations, for Australian exporters • Country Profilesfrom the British Government International and Intergovernmental Organizations • Countries and Economies* (World Bank) • Doing Business: Measuring Business Regulationsfor a business environment summary (World Bank) • Enterprise Surveys: Explore Economies for an investment climate snapshot (World Bank) • Investment Climate Assessments(World Bank) • Labour Force Surveys(International Labour Organization) • World Tariff Profiles(World Trade Organization)

  11. 7. Operation and Logistics • Factiva, and Lexis/Nexis • Business & Company Resource Center • Business Source Complete* Some key journals: • Journal of supply chain management • Supply Chain Management • MIT Sloan management review

  12. 7. Competitive Analysis • Industrial Classification Systems: • Standard Industrial Classification was replaced by North American Industry Classification • Global Industry Classification Standard * • Standard International Trade Classification • Conversion from SIC to NAICS • Environmental Scan • Business Source Complete* - SWOT analyses • Encyclopedia of products & industries • Encyclopedia of global industries* - Ideas for new products • Market and consumer trends • Mintel* - for innovations • Competitors in that area • IBISWorld- shows key competitors within an industry

  13. 7. Competitive Analysis - Diagnosing the Environment Questions to consider: • What is the impact? Cost? Efficiency? • Who else is researching in the area? • UseBusiness Source Complete, and Factiva*, for information about trends in and forecasts in various industries. • Research Done in the area – ISI WEB of Science • CASC - Computers and Applied Sciences Complete

  14. 8. Marketing • Target Market • Use Factiva, World Bank – Country and Regions* Bizminer* • Market Size • Use Tablebase • Use Mergent, Lexis/Nexis, and Value Lineto findgrowth information on both companies and industries. • Competitive pressure • Use Factiva, and Business Source Completeand search using keywords like "entry and barriers"

  15. 8. Marketing cont. • Market trends • Use NetAdvantage for industry trends and forecasting information. • Product feasibility • SWOT Analysis • Business Source Complete • Current Rate of Growth • Use Mergent, Factiva, Lexis/Nexis, and Value Lineto findgrowth information on both companies and industries.

  16. 9. Business Analysis- Commercial Feasibility Questions to consider for product development: What are the legal/market/ IP threats in this area? • Factiva, and Lexis/Nexis- Industry publications and business wires cover industries. Search "Industry" publications for rivalry. • MintelandIBISWorld- provide market comparisons. Who would be a good partner for this company ? • Mergentand Lexis/Nexisprovide access to SEC disclosure documents where future prospects are often discussed (Management Discussion).

  17. 9. Business Analysis- Commercial Feasibility cont. Who would be possible new entrants? • Factiva, and Lexis/Nexiscontain industry publications and business & PR newswires covering industry changes. • Business & Company Resource Center can provide trade journal articles on industries and new products Which types of companies would have the greatest likelihood of success as a new competitor? • Search news and trade publication articles in Business Source Complete, FactivaandLexis/Nexis*, looking for trends and new products.

  18. 10. Accounting • Accounting and Tax Database- Comprehensive coverage of accounting and tax topics appearing in key industry publications and newspapers. The quintessential accountant's database. • Accounting Research Manager- Current developments in accounting, SEC, auditing and government as well as biweekly news, feature reports and analysis on accounting and financial reporting issues. • Checkpoint - Use the tools on Checkpoint to efficiently perform research for federal, state and local and international tax as well as estate planning, payroll, pension and benefits, accounting, auditing and corporate finance.

  19. Research Consultation Ruth G. Samuels Assistant Professor The Ohio State University Libraries Thompson Library 221C Email – gallegos-samuels.1@osu.edu Phone – 614.688.8778

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