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ICT and Vietnam Tourism promotion activities . Paper to be presented At Expert Meeting on ICT and Tourism for development Geneva, 30 Nov. – 2 Dec. 2005. By LE Tuan Anh Director Tourism Information Technology Center Vietnam National Administration of Tourism. Table of content.
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ICT and Vietnam Tourism promotion activities Paper to be presented At Expert Meeting on ICT and Tourism for development Geneva, 30 Nov. – 2 Dec. 2005 By LE Tuan Anh Director Tourism Information Technology Center Vietnam National Administration of Tourism
Table of content • Current situation of Vietnam ITC • Current situation of Vietnam Tourism • Vietnam Tourism promotion activities basing on ICT applications • Good opportunities and challenges for ICT and Tourism development in Vietnam • Conclusion
1. Current situation of ITC • Vietnam’s ICT was booming since 1995, after the approval of National Plan of action on IT toward the year 2000. • From Nov. 1997, Vietnam has officially been integrated to the Internet.
1. Current situation of ITC • Some figures: • Total international bandwidth: 2,997 Mbps • Internet users: 8.1 million • Internet user rate: 9.84% • 06 IXPs • 16 ISPs • 15 OSPs
2. Current situation of Vietnam Tourism • High and constant Annual development rate: 13%; • Tourism revenue increased: $ 2 millions in 2004; • Volume of tourist increased; • Tourism quality improved;
2. Current situation of Vietnam TourismInternational Arrivals to Vietnam
2. Current situation of Vietnam TourismHospitality Industry ROOMS
2. Current situation of Vietnam TourismTravel Industry • 300 Licensed inbound & outbound tour-operators • Over 700 domestic tour operators • Over 10.000 vehicles, cruise boats... ð Totally over 3000 enterprises in the tourism industry
3. Vietnam Tourism promotion activities basing on ICT applications • At central level: Vietnam National Administration of Tourism • At local level: Provincial administration of Tourism • At enterprise level: Tour Operators, Hotels
3. Vietnam Tourism promotion activities basing on ICT applications • At central level: Vietnam National Administration of Tourism: • Creating Official websites since 1997: • www.vietnamtourism.com • Developing CD-ROMs titles, promoting different destinations in Vietnam • E-commerce has just applied on Hotel online reservation system: • www.myhotelvietnam.com
3. Vietnam Tourism promotion activities basing on ICT applications • At central level: Vietnam National Administration of Tourism: • Official websites created: • www.vietnamtourism.com (in Vietnamese, English, French, Chinese and Japanese) • www.vietnamtourism.gov.vn (in Vietnamese, English) • www.dulichvn.org.vn (tourist news on-line, Vietnamese) • www.vietnamtourism-info.com (in English)
3. Vietnam Tourism promotion activities basing on ICT applications • At local level: Provincial Administration of Tourism: • Having their own tourist website (e.g.): • www.halong.com • www.nhatrang-travel.com • www.huefestival.com • Sharing the website with provincial department of commerce
3. Vietnam Tourism promotion activities basing on ICT applications • At enterprise level: • Among 1511 Resort and hotels: • 293 having their own websites and contact with their customer by email • 495 having only their email address without website • Among 281 Tour Operator (domestic and international): • 224 having their own websites and contact with their customer by email • 300 having only their email address
4. Good opportunities and challenges for ICT and Tourism development in Vietnam • Good opportunity: • Strong commitment of Government: • Legal system on ICT and Tourism improved and completed: Ordinance on Post and Telecommunications approved; Law on Tourism approved • Huge Budget to be allocated for two important fields of the economy • Development Strategy on ICT and Tourism toward 2010 have been adopted
4. Good opportunities and challenges for ICT and Tourism development in Vietnam • Challenges: • DMO and DMS has not yet setup uniformly nation-wide • Certain local administration of tourism or tourist company manager do not pay enough attention on ICT applications • Lack of technical knowledge or of potential tourist demand
5. Conclusion • ICT role is much more critical for Tourism development, especially on promotion activities. • Awareness of ICT and Tourism role is expanding, creating favorable conditions for tourism development. • Government commitments and international cooperation constitute essential elements for the successful applications of ITC in tourism field