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Trends in Library Automation: Meeting the challenges of a new generation of library users. Marshall Breeding Director for Innovative Technologies and Research Vanderbilt University http://staffweb.library.vanderbilt.edu/breeding http://www.librarytechnology.org/. November 29, 2006
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Trends in Library Automation:Meeting the challenges of a new generation of library users Marshall BreedingDirector for Innovative Technologies and Research Vanderbilt University http://staffweb.library.vanderbilt.edu/breeding http://www.librarytechnology.org/ November 29, 2006 OCLC Office of Research Distinguished Seminar Series
Abstract Till now, the library automation business and technology trends have evolved at a leisurely pace. Today libraries face incredible challenges as non-library entities encroach into traditional library territory. Library users are more Web savvy than ever and have high expectations for information providers. We are in a time of urgent need to make rapid advances in library automation.
Working toward a New Phase of Innovation Business trends Technology and Product trends
Business Trends A look at the companies involved in library automation and related technologies
Business Landscape • Becoming less fragmented as companies consolidate • Still, a large number of companies compete in a very limited economy with undifferentiated and overlapping products • Many companies expend energies producing decreasingly differentiated systems. • Level of innovation falls below expectations • Companies struggle to keep up with ILS enhancements and R&D for new innovations. • Pressure to reduce costs, increase revenue
Library automation consolidation • More libraries banding together to share automation environment • Reduce overhead for maintaining systems that have decreasing strategic importance • Need to focus technical talent on activities that have more of an impact on the mission of the library • Pooled resources for technical processing • Single library ILS implementations becoming less defensible
Who owns the Industry? • Some of the most important decisions that affect the options available to libraries are made in the corporate board room. • Increased control by financial interests of private equity and venture capital firms
Business Cycle • Founder start-up • Venture capital support -> board level representation • Private equity ownership -> strategic control • IPO == mature company
Investor owned companies • SirsiDynix -> Seaport Capital + Hicks Muse • Ex Libris -> Francisco Partners (recently bought out VC’s) • Endeavor -> Francisco Partners (recently bought out Elsevier) • Infor (was Extensity, was Geac) -> Golden Gate • Polaris -> Croydon Company • formerly part of Gaylord Bros (acquired by Demco)
Founder / Family owned companies • VTLS – tech spin-off from Virginia Tech, wholly owned by Vinod Chachra • Innovative Interfaces • 100% ownership by Jerry Kline following 2001 buy-out of partner Steve Silberstien • The Library Corporation • Owned by Annette Murphy family
Public companies: • Auto-Graphics • De-listed from SEC reporting requirements • Was OTC:AUGR now Pink Sheets:AUGR • OpenText • Spin-off form Battelle • Information Dimensions • Acquired by OCLC, run as for-profit business unit • Sold to Gores Technology Group • Acquired by OpenText • Move involved in enterprise information management than ILS
Diverse Business Activities • Many ways to expand business in ways that leverage library automation expertise: • Non-ILS software • Retrospective conversion services • RFID or AMH • Network Consulting Services • Content products • Imaging services
Libraries Demand choice. • Consolidation working toward monopoly? • Many companies currently prosper in the library automation industry • Room for niche players • Domination by a large monopoly unlikely to be accepted by library community • Monopoly would be subverted by Open Source or other cooperative movement
Partnership strategies • ILS companies partner with other companies for technologies. • Development resource are not abundant, even in the companies with massive capital support • No library automation company can take on all aspects of development • Tough decisions on what to build vs buy
Partnerships • Increasing number of partnerships with specialist companies: • Serials Solutions • TDNet • MuseGlobal • WebFeat • Openly Informatics • Medialab Solutions
Partnerships • What is different now is that ILS companies have outsourced strategic products to outside firms • Endeavor: Dropped ENCompass and LinkFinderPlus for TDNet • SirsiDynix: Dropped local development of ERM and other partnerships for linking and federated search for partnership with Serials Solution • SirsiDynix: outsourced relationship with StarSoft Development Labs in Russia for development of Horizon 8.0 • Outsourcing strategic development raises concern for long-term prospects of the companies. Short-term advantage.
Companies more self-reliant • Innovative • Ex Libris
Move from Commercial ILS to Open Source • Beginning to emerge as a practical option • Koha, supported by LibLime • Evergreen, developed for Georgia PINES • Still a risky strategy for libraries
OCLC in the ILS arena? • Library community taking notice • Library-owned cooperative on a buying binge of automation companies: • Openly Informatics • Fretwell-Downing Informatics • Sisis Informationssysteme • PICA • DiMeMa (CONTENTdm) • Acquired a broad range of technology components • ILS companies concerned about competing with a non-profit with enormous resources and the ability to shift costs.
Key Business Perspective • Given the relative parity of library automation systems, choosing the right automation partner is more important than splitting hairs over functionality. • Understanding of library issues • Vision and forward-looking development • It’s important to choose a company that will survive
Current state of the Integrated Library System • The core ILS focused mostly on print resources and traditional library workflow processes. • Add-ons available for dealing with electronic content: • Link resolvers • Metasearch environments • Electronic Resource Management • A loosely integrated environment • Labor-intensive implementation and maintenance • Most are “must have” products for academic libraries with significant collections of e-content
Library OPAC • Evolved from card catalogs and continues to be bound by the constraints of that legacy. • Complex and rich in features • Interfaces often do not compare favorably with alternatives available on the Web • Print materials becoming a smaller component of the library’s overall collections.
The ILS is not dead • Rumors of its demise are greatly exaggerated • A well-functioning automation system is essential to the operation of the library • Libraries have never needed automationmore than today
Comprehensive Automation • The goal of the Integrated Library Systems involves the automation of all aspects of the library’s internal operations and to provide key services to library users.
Traditional Library Search Model • Provide a full featured OPAC • Give the user a screen full of search options • Assume that researchers will begin with library resources • Reliance on Bibliographic Instruction
Troubling statistic Where do you typically begin your search for information on a particular topic? College Students Response: • 89% Search engines (Google 62%) • 2% Library Web Site (total respondents -> 1%) • 2% Online Database • 1% E-mail • 1% Online News • 1% Online bookstores • 0% Instant Messaging / Online Chat OCLC. Perceptions of Libraries and Information Resources (2005) p. 1-17.
New Library Search Model • Don’t count on users beginning their research with library catalogs or Web site • Consider the library’s Web site as a destination • Make it a compelling and attractive destination that uses will want to explore more. • Web users have a low tolerance for ineffective and clunky interfaces
Library Discovery Model A Web Library Web Site / Catalog Library as search Destination
Library Discovery Model B • Do not give up on library search technologies! • Libraries must also build their own discovery, search, and access services • Effective, elegant, powerful • Once users discover your library, give them outstanding services: • Catalog search, federated search, context-sensitive linking, etc.
Library Discovery Model C • Expose library content and services through non-library interfaces • Campus portals, courseware systems, e-learning environments • County and municipal portals and e-government • Other external content aggregators: RSS, etc • Web services is the essential enabling technology for the delivery of library content and services to external applications. • Library community lags years behind other IT industries in adoption of SOA and Web services.
Working toward next generation library interfaces • Redefinition of the library catalog • More comprehensive information discovery environments • Better information delivery tools • More powerful search capabilities • More elegant presentation
Comprehensive Search Service • More like OAI • Wide-ranging set of local and remote information sources • Local print component will decrease over time • Problems of scale diminished • Problems of cooperation persist
Web 2.0 a good start • A more social and collaborative approach • Web Tools and technology that foster collaboration • Blogs, wiki, blogs, tagging, social bookmarking, user rating, user reviews • Web 2.0 technologies at the “Peak of Inflated Expectations “ phase of the hype cycle.
Web 2.0 supporting technologies • Web services • XML APIs • AJAX (asynchronous JavaScript and XML) • Microformats • OpenSearch vs SRU/SRW
Replacement Search Interfaces: • Endeca Guided Search • AquaBrowser Library Are library users satisfied with native ILS interfaces?
Replacement OPACs • Endeca Guided Navigation • AquaBrowser Library • Common thread: • Decoupled interface • Mass export of catalog data • Alternative search engine • Alternative interface
Expanded discovery and delivery tools • Ex Libris Primo (in development) • Encore from Innovative Interfaces (in development) • Common threads: • Decoupled interface • Comprehensive indexes that span multiple and diverse information resources • Alternative interface
Library-developed solutions • eXtensible Catalog • University of Rochester – River Campus Libraries • Financial support from the Andrew W. Mellon Foundation • http://www.extensiblecatalog.info/
Redefinition of library catalogs and interfaces • Traditional notions of the library catalog are being questioned • It’s no longer enough to provide a catalog limited to print resources • Digital resources cannot be an afterthought • Forcing users to use different interfaces depending on type of content becoming less tenable • Libraries working toward consolidated search environments that give equal footing to digital and print resources
Interface expectations • Millennial gen library users are well acclimated to the Web and like it. • Used to relevancy ranking • The “good stuff” should be listed first • Users tend not to delve deep into a result list • Good relevancy requires a sophisticated approach, including objective matching criteria supplemented by popularity and relatedness factors.
Interface expectations (cont…) • Very rapid response. Users have a low tolerance for slow systems • Rich visual information: book jacket images, rating scores, etc. • Let users drill down through the result set incrementally narrowing the field • Faceted Browsing • Drill-down vs up-front Boolean or “Advanced Search” • gives the users clues about the number of hits in each sub topic. • Navigational Bread crumbs • Ratings and rankings
Appropriate organizational structures • LCSH vs FAST • FRBR • Full MARC vs Dublin Core or MODS • Discipline-specific thesauri or ontologies • “tags”
Global vs Local • How do library collections relate to the global realm • Will mass digitization replace local library collections? • The global arena excels at discovery • The local arena focuses on content delivery • All the global content discovery tools point to locally managed content.
Connecting Local Content with Global Discovery • Inbound / Outbound • Move or expose metadata as needed • Provide mechanisms to link or deliver resources to users • OAI-PMH • SRU/SRW • Z39.50 • Microformats • XML SiteMap Protocol • Web Services • UDDI, WDSL, SOAP, • OpenUR and other deep-linking protocols
Multi-layered information discovery • Global : Google • Institutional / Regional : Primo • Granular: Individual catalogs and repositories • Broad -> Precise • Offer both the ability to “find a few good things” and to “find exactly the right things (and all of them)” • Appropriate avenues for both the undergraduate learner and the serious scholar.
Content beyond the Catalog • Local Digital Collections • Library as Publisher • No longer just the role of a University Press • Many e-journals published by libraries • ETDs • Institutional Repositories • Non-MARC metadata: Dublin Core, MODS, METS, MPEG21 • Transportable Metadata: OAI-PMH
Problems with current slate of automation components • Very loosely coupled • Diverse interfaces • Not seamless to library users • Multiple points of management for library staff • Long and complex cycles of implementation and integration