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User Responses to Social Bookmarking at MLibrary

User Responses to Social Bookmarking at MLibrary. Ken Varnum varnum@umich.edu Web Systems Manager University of Michigan Library. What Is MTagger?. Library-Based Tagging Tool delicious fURL Social networking tools (Flickr, Facebook, etc.) Way to organize academic bookmarks

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User Responses to Social Bookmarking at MLibrary

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  1. User Responses to Social Bookmarking at MLibrary Ken Varnum varnum@umich.edu Web Systems Manager University of Michigan Library

  2. What Is MTagger? Library-Based Tagging Tool delicious fURL Social networking tools (Flickr, Facebook, etc.) Way to organize academic bookmarks Always accessible Shared with others Build a common pool of knowledge

  3. Why? Give our users a way to organize most library resources Demonstrate “2.0” technologies to ourselves Improve findability of resources Give users a stake in our collections

  4. What MTagger Does Allows users to assign keywords to “library stuff” on our site Catalog Web Pages Digital Images Library publications Or anything, anywhere (via bookmarklet) Search, display, retrieve bookmarks

  5. Inherits from Delicious.com Penn Tags Flickr Facebook Many other social bookmarking sites

  6. What Is Different? Collections MLibrary (library web pages) Mirlyn (library catalog) Digital Images Scholarly Publishing Everything Else Integration with Site

  7. How MTagger Is Used Tags are generally tagger-centric Exception: Librarians tag differently

  8. Usage • Basic Stats (as of 3/26/09): • 1357 total users; 603 actively tagging • 3775 tags; 3159 unique • 2820 unique URIs tagged • Not as broadly / deeply as we’d like

  9. Perceptions of MTagger Interviews with users, non-users, and librarian users • Personal motivations are stronger than social motivations • Preference for tag display alongside traditional search results • Tagging needs a marketing campaign • Tagging is a "Librarian" thing

  10. Privacy Tagging tied to U-M single sign-on (uniqname); guest accounts welcome Accountability & public face Balance of anonymity and sharing Most feedback on this issue from a single source

  11. Usability Study Conducted over four months in summer 2008 Two students at U-M School of Information Librarians on steering committee

  12. Usability Recommendations Tag cloud display on pages Tag cloud display in MTagger Handling of “collections” Workflow

  13. Lessons Learned • Personal motivations are stronger than social motivations • Focus on outcomes of tagging, not process • Enable personal reference library • Increase flexibility of tag display/retrieval • Contextualize the material that users bookmark

  14. When It’s not Enough to Say,“I Tag You” Easier sharing: Tags Tagged items User lists Publish to other social networking tools

  15. Alternate Catalog Integration

  16. Favorites Will be Tags

  17. New Library Web Site Better integration in new library web site Make tagging a byproduct, not a product Will influence search engine “My Library” redux?

  18. Bigger Picture • Benefit to scale (delicious) • Benefit to academic focus • Mechanism needed for sharing tags across libraries

  19. Thank You Email: varnum@umich.edu Blog: RSS4Lib http://www.rss4lib.com/ Usability Reports: http://www.lib.umich.edu/usability/projects/MTagger.html

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