A Tale of Two Wars: Secondary & Post-Secondary Recruitment In Diverse Areas

1. A Tale of Two Wars: Secondary & Post-Secondary Recruitment In Diverse Areas Quinton Clay—University of Illinois at Urbana-Champaign Teran Tadal—University of Pennsylvania Will Torres—Pomona College

2. Secondary School War • In diverse metropolitan areas with the highest ethnic &cultural concentrations, challengedpublic education school systems have and are transforming • Secondary School Choice • High Stakes Standardized Testing • School Consolidations & Closings • Increased Class-sizes • Expanded Options for graduating 8th Graders beyond the Neighborhood Schools

3. Secondary School War cont… • Schools and Systems must now address: • Need for Safer Learning Environments • Commuting/Transportation Challenges • Increased Class-size & Counselor Case-load • Tailored Learning Models • Staggered Learning Trajectories • Flexible Curriculum • Enrollment and Talent competition • Necessity for Marketing and Advertising

4. Impact on Secondary Schools • 8th grade students/families have options • Choosing high school is like choosing a college • Strain on curricula • Competition in college prep programming & outcome • ‘Talent drain’ in neighborhood public schools • Arms-race to stay open • Not-for-profit marketing

5. Post-Secondary School War • Diversity has become institutional priorities at several levels, but especially as it relates to student recruitment • ‘Visual Quota’ is expected/enforced • Increased Expectations = Increased Costs • Competitive Scholarships for key local and national markets • Financial Aid increases due to needs of low SES markets with high concentration of ethnic diversity • Schools who have to be most aggressive are either in visually homogenous communities or in diverse areas with a lot of competition • Get More, Get Better and Get ‘More-Better’ & Efficient

6. Impact on Post-Secondary Recruitment • High school students/families have options • Choosing a college is about more than education • Diverse students live in toughest economies • Colleges are much more mobile and fiscally active • To be known or not to be • How do we define ‘smart’? • What is the context of context

7. Keep it simple sweetie (K.I.S.S.) 1.) Explore increased Secondary school expectations for enrollment, talent acquisition & student outcomes 2.) Explore challenges Post-Secondary schools face in their efforts to recruit diversestudents from urban areas 3.) Consider Chicago, Houston, Los Angeles and Philadelphia Secondary school modelsand Post-secondarymatriculation

8. Chicago Public Schools 2011-2012 • 400,579 students • 629 Schools • 41.3% Black • 44.5% Hispanic • 172 Magnet Program • 35+ Charter School Classification • 101 Offer Advanced Placement • 26 Gifted and Talented Program • Black students make up 28% of Algebra I Enrollment in 7th/8th • Black students make up 25.9% of Calculus Enrollment in HS • Average ACT Composite for CPS 17 • (U.S. Department of Education Office of Civil Rights Data Collection)

9. Kappa Leadership Institute-Chicago • Community Based Organization that provides: • 16-Month College Readiness Boot Camp • Academic & Curriculum Strengthening • Writing Skills, Interview Prep & Public Speaking • Two-month Study Abroad • Industry Research & Individual Work Plan • Community & Global Awareness • ACT & SAT Test Prep courses • Financial Planning • **All minority males 2/3 public school and low-income

10. Chicago Student Matriculation • Kappa Leadership Institute students represent 33 different high schools and all three major segments of the city: • 36% Neighborhood • 7% Public Charter • 44% Selective Enrollment • 12% Private – parochial • 1% Private – independent

11. Kappa—Chicago Alumni Matriculation Public vs. Private • 4-year Public35% • 4-year Private64% • 2-year Public1% Predominately White Institutions vs. HBCU • PWI75% • HBCU25% School Size • Small34% • Medium31% • Large35% Location • In-State15% • Out-of-State85%

12. Kappa—Executive Directors Notes • Students from Selective enrollment HS matriculate in greater numbers to PWI and persistence rate is far better • Students from Public Charter although they matriculate to PWI in greater number, their persistence rate is far better at HBCU’s • Students from both Private schools, Parochial and independent, matriculate in greater number to PWI and persistence on par with other students at these institutions • Of those that did not persist at PWI, it was primarily due to financial challenges

13. Houston Independent School District 2011-2012 • 200,579 students • 279 Schools • 25.1% Black • 62.3% Hispanic • 111 Magnet Program • 17 Charter School Classification • 41 Offer Advanced Placement • 253 Gifted and Talented Programs • Hispanicstudents make up 52.5% of Algebra I Enrollment in 7th/8th • Hispanicstudents make up 41.1% of Calculus Enrollment in HS • Average ACT Composite for HISD 21.6 • (U.S. Department of Education Office of Civil Rights Data Collection)

14. Houston Student Matriculation Yes Prep Charter School Network—Houston

15. Yes Prep Charter Schools

16. Yes Prep Engagement Model

17. Yes Prep Alumni Matriculation Public vs. Private • 4 yr Public35% • 4 yr Private64% • 2-yr Public1% Predominantly White Institutions vs. HBCUs • PWI75% • HBCU25% College Size • Small34% • Medium31% • Large35% Location • In-State15% • Out-of-State85%

18. Los Angeles Unified School District 2011-2012 • 595,849students • 758Schools • 8.9% Black • 75.1% Hispanic • 149 Magnet Program • 19 Charter School Classification • 115Offer Advanced Placement • 721Gifted and Talented Programs • Hispanicstudents make up 73.9% of Algebra I Enrollment in 7th/8th • Black students make up 74.7% of Calculus Enrollment in HS • (U.S. Department of Education Office of Civil Rights Data Collection)

19. Bright Prospect-Pomona, CA • Community Based Organization engages students from schools in city of Pomona (pop. Approx. 150,000) and nearby Ontario and Montclair • Two-thirds of students come from households earning less than $33,000 per year • Supports students through the college admissions process and through graduation with workshops, mentoring, and cultural enrichment programs

20. Bright Prospect Model • Supported from High School through College completion • Group and 1 on 1 Mentoring • SAT Preparation • Parent meeting with parents of current college students • Pre-College Retreat with staff and college students • Cultural Activities (Concerts, theater, museums, beach) • Alumni Support and Network

21. Bright Prospect Alumni Outcomes • In 11 years, Bright Prospect has grown from 12 students to 1,500 • 100% high school students matriculate to college • 91% of our college students graduate with a Bachelor’s Degree • 25% of our college graduates continue on to an advanced degree

22. One Voice-Los Angeles, CA • Based in Santa Monica; serves mostly low income, inner city students from South Central • Los Angeles High school teachers help identify students for 5-year program starting in 11th grade • 100% of students go on to college; 95% graduate college (compared to 11% from similar backgrounds) • Over 30% go on to graduate school and earn a degree • “We believe our continual guidance and emotional support are the keys to our Scholars’ outstanding success.”

23. One Voice Model • Professional college advisement • Personal counseling • SAT preparation courses • College essay instruction and tutoring • Application and test fees • Parent Counseling

24. One Voice Model cont... • Additional Services • Airfare and transportation • Books, supplies and miscellaneous fees • Clothing and personal items • Health care and insurance • Emergency expenses

25. PhiladelphiaCity Schools 2011-2012 • 146,509 students • 250Schools • 56.1% Black • 18.3% Hispanic • 24Magnet Program • 0Charter School Classification • 50Offer Advanced Placement • 205 Gifted and Talented Program • Black students make up 18% of Algebra I Enrollment in 7th/8th • Black students make up 38.2% of Calculus Enrollment in HS • (U.S. Department of Education Office of Civil Rights Data Collection)

26. Mastery Charter School • Started in 2001 by a coalition of business and civic leaders • Serves over 9,500students • 15 campuses, K-12 • Revitalizes and enriches neighborhoods schools • Open admission in Philadelphia, but there is a lottery due to growing demand • Home teams are made up of Academics, Innovation, Operations, Talent (recruitment), Finance/Compliance • “Excellence. No excuses.”

27. Mastery Charter School Network—Philadelphia

28. Mastery Charter School Model

29. Mastery Charter School cont… • 40 pointtest score increase in Math and Reading • 71% reaching or exceeding the state reading level • Dramatic decreases in Employee Turnover • Over 85% of the class of 2013 earned 4-year college acceptance • 2-3 college Advisers & Internship coordinators in 6 high schools • Affinity Partners with 9 institutions: Albright College, Bucknell University, Franklin & Marshall College, Gettysburg College, Lafayette University , and more

30. Notes to Post-Secondary Schools • Large variance in the ways students are served, between school and organization models • Academic preparation & Advising differ most dramatically • Public School students have talent and potential that are often masked behind environmental challenges • Macro-level admission practices will yield same old results • Improved public school systems still have not caught up • A school face-lift may not stand out in individual applications • Numbers don’t lie but often omit the truth

31. Notes to Post-Secondary (Admissions) • Access means giving students the opportunity to compete; they can’t compete if they don’t complete • Travel does not mean recruitment • Nuance recruitment often yield better & efficientresults • Communications • Individual & Organization Follow-Up • Fly-in and Visit Program Resources • Develop understanding of Secondary systems • Avoid marginalizing students • Find diamonds within school-units and/or organizations

32. Recommendations cont… • Take bias out of application review • Standardized Testing (high stakes) • Non-cognitive Variables (William Sedlacek) • Account for the pressure from the powers that be • Institutions aim to compete in the same small pools • Set smaller bench-marks for greater results • Use your networks & quilt strategy for true diversity • CBOs, International Baccalaureate, alumni • Fine Arts, Debate, Math & Science, Social Justice, Model UN, etc.

33. Secondary School Notes cont… • Students/families seek college preparation & marketability • How are you visible to colleges? • Why do they want your students? • Consistently articulate mission, values, school culture and pedagogy • Make certain everyone knows and connect to it • Don’t recite it, be it • Frame your position in the community and translate what you do to the industry • Unique isn’t always good

34. Recommendations cont… • Recruiting Parents and Eighth-Graders • Identify & strategize your niche with a clear message • Understand what is actually distinct among your academic and college preparatory resources • Establish the culture of you school environment • Recruiting Colleges to Recruit your students • Establish your presence at key recruitment events • Everyone doesn’t need their own college fair • Relationships should reach beyond college admission events • Use larger networks to help put you on the map • CBOs, TRIO, key school district events

35. Quinton Clay—University of Illinois at Urbana-Champaign Assistant Director of Undergraduate Admission & Director of Chicago Satellite Office qclay@illinois.edu Teran Tadal—University of Pennsylvania Assoc. Director, Wharton Undergraduate Division tadalt@wharton.upenn.edu Will Torres—Pomona College Assistant Dean of Undergraduate Admission Will.Torres@pomona.edu