1 / 7

By: Megan Bentley & Hang Tran

GILT GROUPE “ Online Mecca for deeply discounted luxury and fashion brands ”. By: Megan Bentley & Hang Tran. The Story. 2007 Gilt Launched by Alexis ( Co-founder of E-bay)and Alexandra (Bvlgari and Louis Vuitton) Took the New York Invitation Sample sales and brought it to the Internet!

callum-mcknight
Download Presentation

By: Megan Bentley & Hang Tran

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. GILT GROUPE “Online Mecca for deeply discounted luxury and fashion brands” By: Megan Bentley & Hang Tran

  2. The Story • 2007 Gilt Launched by Alexis ( Co-founder of E-bay)and Alexandra (Bvlgari and Louis Vuitton) • Took the New York Invitation Sample sales and brought it to the Internet! • Made what was once available to New Yorkers accessible to the Country • High Fashion made affordable! (kind of)

  3. Become a Member! • Invitation Only Shopping to Men’s, Women’s and children’s luxury fashion brands up to 70% off retail prices. • Invites come from already Gilt members, or subscribing fashion magazines (eg: Elle, Lucky, GQ) • Each sale lasts at least 36 hours which features selected styles from a designer

  4. Sales and Previews • All sales happen at Gilt.com • Start of sales at 12:00 pm eastern on selected days • Today: Vivienne Tam, Botkier, Ivanka Trump jewelry, Gordon Rush and KZO • To introduce a new brand or designer, a brief biography about the designer will be given to introduce upcoming sales and must-haves!

  5. SWOT • Strengths: Experience Board members: IE: CEO Susan Lynewas president OMNI Media, 8 years with Disney, and President of ABC entertainment • Weaknesses: Online Only • Opportunities: high fashion at more affordable prices in this recession • Threats: E-Bay

  6. QUESTIONS?!?!?!?

  7. RESOURCES! • www.gilt.com

More Related