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Grocery Guru

Grocery Guru. INFO 426: Professor Yang Final Project Presentation: June 2, 2010 Susan LaSpada Stephanie Attreed Jason Kline Blase Sinopoli. Introducing a New Way to Shop!. Presentation Overview. General Product Overview Competitive Analysis User Analysis Functionality Design.

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Grocery Guru

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  1. Grocery Guru INFO 426: Professor Yang Final Project Presentation: June 2, 2010 Susan LaSpada Stephanie Attreed Jason Kline BlaseSinopoli

  2. Introducing a New Way to Shop!

  3. Presentation Overview • General Product Overview • Competitive Analysis • User Analysis • Functionality • Design

  4. Key Features • Shopping Made Simpler • Easily create and maintain shopping lists • Find stores in your area • Find the exact product you are looking for • Lowest Prices • Our innovative price comparison tool makes it simple for users to find the cheapest price for their entire list. • The price comparison tool allows users to filter their results by location, product availability and price for more personalized results.

  5. Key Features • Mobile Integration • Our mobile application makes finding the products you need even easier • GPS technology alerts you of the closest stores. • Lists can be saved online then accessed through our mobile application • A barcode reader is included with the mobile application • Vendor Partnerships • By teaming up with Vendors, Grocery Guru offers Store Circulars and advertisements • Vendors can submit new sales and ads at anytime , making Grocery Guru users the first to know about upcoming sales and promotions • Vendors will each have their own page containing locations, promotions and reviews.

  6. Competitors • Direct competitors • Grocery List Websites • Mobile Grocery List Applications • In-direct competitors • Individual Merchant Websites • Mobile Universal List Applications • Mobile Shopping Applications

  7. Competitive Analysis Summary • Standard Functionality of Competitors: • Web and Mobile Interfaces • Multiple Shopping Lists • Master Shopping List • Ability to Share Lists • Product Database • Product Pictures • Link Products to Coupons

  8. Competitive Analysis Summary • Unique Functionality of Grocery Guru: • Link Products to Multiple Stores and Lists • Provide Store Prices • Compare Prices Across Stores • User Social Community • User Recommendations • Location-based Services • Barcode List Entry

  9. Competitive Analysis

  10. Competitive Analysis

  11. User Analysis • New User • Goals: • Quickly find relevant and useful information pertaining to simple queries. • Find local grocery stores for quick purchases. • Compile short lists and compare prices quickly.

  12. User Analysis • Frequent Shopper • Goals: • Check merchant promos to see what kind of deals are available. • Refer to saved lists to update them and run price comparisons. • Access lists shared by other users as part of a shopping “community”.

  13. User Analysis • Merchant User • Goals: • Upload promotions to entice users to shop at their respective stores. • Purchase grocery store ads to also garner attention to their stores. • Updatable Store details, locations, hours of operation, and phone number along with the ability to update their inventory.

  14. User Analysis • Mobile User • Goals: • Quickly search for products that can then be found based on nearest location. • Use GPS to locate the closest stores based on current location. • Login and retrieve/update lists that have been saved to user profile.

  15. Functionality

  16. Site Map

  17. Prototype Demonstration • Website prototype demo http://www.gguru.net76.net • Mobile prototype demo

  18. Mobile Application Our mobile application offers many of the same features that our website does.

  19. Mobile Application

  20. Mobile Application

  21. Questions?

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