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Observations and Experience Economy

Observations and Experience Economy. RM1. Two dimensions create four realms of experience. Lecture. Television. Acting in a play. Art Gallery. X: Customer participation (Passive-Active) Y: Connection btw customers & event (Immersion-Absorption). (Pine & Gilmore, 1998).

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Observations and Experience Economy

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  1. Observations andExperience Economy RM1

  2. Two dimensions create four realms of experience Lecture Television Acting ina play Art Gallery X: Customer participation (Passive-Active) Y: Connection btw customers & event (Immersion-Absorption) (Pine & Gilmore, 1998)

  3. The Experience Realms Repetition ”worlds” ”pick up” ”surfing” ”go deeply into” ”diving”

  4. The Experience Realms Repetition

  5. The Experience Realms Repetition Edutainment Educational: Absorbing the events unfolding while actively participating

  6. The Experience Realms Repetition Edutainment Educational: Absorbing the events unfolding while actively participating Motion simulator rides Escapist: Being”swallowed up” while actively participating

  7. The Experience Realms Repetition Edutainment Educational: Absorbing the events unfolding while actively participating Art gallery Estethic: Being ”swallowed up” but remaining passive Motion simulator rides Escapist: Being”swallowed up” while actively participating

  8. The Experience Realms Repetition The Sweet Spot

  9. Rich Experience Repetition • ”The richest experience encompass aspects from all four realms” • Centering around the ”sweet spot” in the middle of the framework • You don´t want to select one and then stay in just one realm • Set a stage by exploring the possibilities of each realm

  10. The Wheel of Experience sense of hearing sense of taste Entertainment sense of smell Learning Sense of Sight Aesthetics sense of touch Escapism accessibility Participation

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