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Air Force Saves Working Group

Air Force Saves Working Group. Welcome!. Proposed Agenda. What is Air Force Saves? Assemble Action Teams Next Meeting. What is Air Force Saves?. “Social Marketing” – about changing social norms and expectations Build wealth, not _____________!. What is AF Saves?, continued.

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Air Force Saves Working Group

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  1. Air Force SavesWorking Group Welcome!

  2. Proposed Agenda • What is Air Force Saves? • Assemble Action Teams • Next Meeting

  3. What is Air Force Saves? • “Social Marketing” – about changing social norms and expectations • Build wealth, not _____________!

  4. What is AF Saves?, continued • A campaign of America Saves, a program of the Consumer Federation of America Foundation (CFA) • Nationwide social marketing campaign to encourage Americans to build wealth and eliminate debt

  5. America Saves and DoD • DoD partnered with CFA through an MOU to establish Saves in the Military Services • Goal is to increase financially responsible behavior among military personnel

  6. America Saves and DoD, continued • Seeks to institutionalize financial preparedness as part of military preparedness by establishing new norms and organizational support for these norms

  7. America Saves and DoD, continued • Desired “new norms” • No or manageable debts • Adequate savings • Organizational support • Effective delivery of powerful message • Related assistance

  8. America Saves and DoD, continued • Pilot programs established: • Army Saves (Ft Stewart, GA) • Marines Saves (Camp Lejuene, NC) • Navy Saves (Mid-Atlantic Region, Norfolk, VA)

  9. Air Force Saves • Eglin AFB is the AFS pilot program • Global Air Force Saves • AFS website & brochure (CFA) • AF Savers receive newsletter & other American Saver benefits (CFA) • Local coalition and Saves program

  10. Timeline • Plan and test Dec 04 – May 05 • Beta test website May 05 • Local and Global launch Jun 05

  11. Working Group A coalition of the incredibly enthusiastic! Military organizations Private organizations/associations Financial institutions Business organizations Interested folks who are willing to work!

  12. Action Teams • Motivators • Wealth Clubs • Wealth Coaches • Sherry Flater, 96 ABW/HC • Financial Products • Youth/Kids • Ann Lienemann, 96 SVS/SVYY

  13. Action Teams, continued • Marketing • Events • Launch • Test #1 (Dec), 96 CG • Test #2 (Jan) • Test #3 (Feb) • Test #4 (Mar)

  14. Action Teams, continued • Test #5 (Apr) • Test #6 (May) • Co-Chairs/Liaison to America Saves • Chris Lawson, 96 MSS/DPF • Ch Sarah Shirley, 96 ABW/HC • Executive Officer • 1Lt Dawn Tanner, 46 AMXS/CCQ

  15. Next Working Group meeting: 1000-1115 Fri, 3 Dec 04 Family Support Center Conference Rm

  16. Thank you! Build Wealth, Not Debt!

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