Quarterly Business Partner Meeting

1. Quarterly Business Partner Meeting Tuesday, January 18, 2011 Dial-in Info: 1-877-647-3411 Passcode: 558386

2. Your lines will be muted, however we will open them at the end for Q&A. • If you have questions, please select the chat icon in the lower left corner of the Web Conference page and type your question. • All contact information for our presenters will be available at the end of the presentation

3. Agenda • Sales Update- Sally Craig • Install Base- Michelle Hobbs • Summit- Nancy Tillman • Product Marketing – Mark Butje • Support- Joe Ward • Product Management- Jennifer Dungan • Marketing- Nancy Master • Social Media Guest Speakers: Kevin Kerner/Jon Sander Mason-ZimblerUS

4. Partner Productivity Initiatives in process Sales Skills Workshops Partner Development Tools End to end sales MAS, ACCPAC,X3, Timberline SQL focus New customers Migration Expand Markets Caribbean National Customer Accounts

5. Our Journey Q1 Overall 100% THANK YOU!

6. Communication & Teamwork Consultant Engagement Program Social Media! Business Partner Advisory Council Quarterly Partner Calls Monthly Newsletters PRO Website Team Access Sally Craig Cell (239) 841-2066 NEW! NEW!

7. Install Base and BP Certification Michelle Hobbs Director, Install Base Sales

8. Announcing… • Suite-to-SQL will be considered New License! • Win-Back Promotion for Segment 2 • Customer purchases current version +1 year’s M&S • Treated as New License

9. And There’s More!!! • Quarter Product Promotions (Jan 18 – Mar 31) • ESS for 30% off List Price • HR Actions for 20% off List Price • Purchase both ESS & HR Actions • 40% off ESS • 20% off HR Actions • KnowledgeSync • Purchase one connection - get 2nd connection at no charge • Recorded and Live webcasts available

10. Abra Certifications • For budgeting purposes – no NEW re-certifications required for Suite v9.1 or the next release of Abra SQL • Ensure you are current with the Suite and SQL re-certification requirements (including completing exam) • Remember: Project Management and Advanced SQL courses are included with recertification • www.sageu.com/partner

11. Wait, There’s More… • Improving our communication on margin earned on direct Sage Business Care renewals • Danielle Taylor at Danielle.Taylor@sage.com • Reminder to lead with Sage Business Care Gold in New License deals

12. Nancy Tillman

13. Gaylord National Convention Center, MD, July 10-15, 2011 • 2/23 Registration Opens for Partners & Customers (alumni) • 3/8 Registration Opens for All • Projected Attendance • 1,600 Partners • 2,000 Customers • 400 Exhibitors • 400 Sage Employees • Partner Provided Discount to Customer, $200 Valid 4/1- 7/10 • Sage Business Care Silver - $100 Discount • Sage Business Care Gold - $200 Discount • www.sagesummit.com

14. Partner – “Super Sunday Line-up” – 6 Speakers • Partner Intensive Session – Suite to SQL Migration • Partner First Half, Customer Second Half • ROEI • ES Sessions based on “Themes” • Product: What’s New, ROEI, Connected Services • Market: Competitive Landscape, Best Practices, Trends • Technology: SaaS, SQL, Connected Services

15. The Sage Payroll PayCard Cost-effective. Secure. Smart

16. Main benefits • Good for the company • Saving cost • Hassle free • Happy employees – great service • Good for the employees • No checks to cash • Direct access to funds • Safe • All the benefits of a Visa debit card, but without a bank account

17. What’s in it for you • Recurring revenue • $1.00/card/month • Happy customers • Increased ‘stickiness’

18. What you need to do http://www.sagepayrollpaycard.com/ • Almost nothing • Inform your customer • Answer some questions • Start collecting money

19. Damian Blurton-Jones Ext. 53386 Damian.blurton-jones@sage.com Nancy Kahl Ext. 53312 nancy.kahl@sage.com Consultant Engagement Program Update

20. Support Update Joe Ward

21. Customer E-CHAT The customer will login to www.sageabra.com Sample Chat

22. Product Management Jennifer Dungan Jennifer.Dungan@sage.com 727-579-7124

23. Abra Product Updates • Year-end Update • FY11 Plans • ESS • Deliver facelift & improvements for ESS • Adoption of Windows Active Directory for Security • Abra Suite v9.1 • Address key Abra quality issues (Time Off, HR, Payroll, ESS) • Focus on improved quality of new enhancements/changes • Abra SQL • Deliver new custom data extensions to Employee Analytics • Enhance SQL HR & payroll to begin differentiating from Suite • Add SQL improvements as identified by Consultant Engagement Team • Deliver Abra focused Connected Services

24. Marketing Update Nancy Master 512-454-5004 x6274 Nancy.master@sage.com

25. Q2 Marketing Initiatives New Customer Acquisition Licensed High-Quality, Targeted Prospecting Database 400K company sites >> 600K DMs >> 135K email addresses Campaigns Launching Out of Eloqua New Sage HR R&R Monthly HRCI Approved Webcasts for Prospects AND Customers New Thought Leadership Content What the CEO Needs from HR Healthcare Reform Survival Guide 2011 Guide to Compliance Mandates “What’s News in HR” eNewsletter Disruptive marketing – games, vintage themed campaigns

26. Q2 Marketing Initiatives Customer Marketing Customer Lifecycle Touch Points Welcome Kits & Welcome eMails New Renewal Process Lapsed Customer Trigger Letters Decision Support Campaign Promoting ESS, New Crystal Add-on, KnowledgeSync Webcasts Promotion HR Actions, KnowledgeSync, ESS New HRCI Approved Webcasts CEO Letter to MAS/Accpac/PFW Sage Payroll PayCard Campaign

27. New Sage Abra Website • NEW! NEW! NEW! • More dynamic look and feel • Customer-centric content • Social media channels including the official Sage Abra blog • HR Best Practices & Tools • More is coming ... • HR Industry News feed • Even more HR best practices content • YouTube

28. Sage Abra has gone Social!

29. Let’s Be Friends Leveraging Social Media in the HR Space. Kevin Kerner Jon Sander Mason Zimbler US

30. Sage Abra Social Nuggets Reaching out to peers, industry associations, thought leaders/social influencers & competitors To get answers to their HR related questions and stay updated on the latest news Blogs, microblogs and forums/communities Seasonal trends (tax season) and relevant industry news Benefits, compensation, HR technology and more HR and payroll professionals, thought leaders, companies

31. So now what? • Based on the social audit findings, Mason Zimbler helped build and implement Sage Abra’s social media initiative. • Creation of channels • Organization of internal and external resources • Tool implementation • Define content plan (social actions) • Engage online audience • Share relevant content

32. Introducing Social Actions Share • sharing a link to a piece of valuable content • same as above, with acknowledgement of the source influencer. • giving extra recognition/credit to an influencer • connecting and helping others to connect • dialogue; responding to others or making general comments • driving traffic to Sage Abra content and marketing Acknowledge Sharing Credit Interacting Connect Converse Promoting Advertise

33. Social Engagement…It’s not just about Sage Abra Share (2x day on Twitter) Converse (Real-time) Acknowledge (2x day on Twitter) Credit (2x day on Twitter) Connect (1x week on Twitter) Advertise (1x day on Twitter)

34. There is good news! • You can do this. • Developing a social media strategy takes a bit of practice and some time and resources, but the payoff is big and Sage is here to help!

35. Sage Abra Partners Your action plan

36. It’s easy as 1, 2, 3 • Are you social? • Join up • Integrate with Sage Abra’s social media efforts

37. Step 1: Are you social? • Do a mini-audit of your current social media efforts • Are you on Twitter? Facebook? LinkedIn? • Are your employees active in social? • What is your current process/workflow for social? • How are you integrating social with other marketing tactics?

38. Step 2: Join up • Join a network; start with Twitter and set up an account • Follow top HR influencers • Mark Stelzner (@stelzner) • William Tincup (@williamtincup) • Lance Haun (@thelance) • Be social! and utilize the Social Actions framework to guide your activity • Share: Sharing a link to a piece of valuable content (2x day on Twitter) • Acknowledge: Same as above, with nod the source influencer (2x day on Twitter) • Credit: Giving extra recognition/credit to an influencer (1x day on Twitter) • Connect: Connecting and helping others to connect (1x week on Twitter) • Converse: Dialogue; responding or making comments (Based on engagement level) • Advertise: Driving traffic to Sage Abra and your content/marketing (1x day on Twitter) • Listen to your audience and Manage your social activity using tools like • Social Listening Tools: Social Radar, Hootsuite, Tweetdeck, CoTweet, Engage 121 • Content Management Tools: Spredfast, Radian 6

39. Top 25 HR Influencers to Follow

40. Top HR Technology Blogs to Read

41. Step 3: Integrate with Sage • Connect with Sage Abra • Follow us on Twitter • Friend us on Facebook • Join the discussion in our group on LinkedIn • Subscribe to the official blog of Sage Abra • Leverage Sage Abra efforts as your own • @mention Sage Abra to increase awareness • Retweet content posted to Sage Abra’s social channels • Link to our blog posts • Participate in discussions in our LinkedIn group

42. Short-term goals for social • In the first 60 days, you need to focus on… • Establishing social network • Building social presence (audience) • Listening to gain insight into online audience • Integrating with Sage Abra’s social media marketing efforts

43. To Help You Get StartedA How-to Guide Extended How-to Guide Now Available on PRO

44. Now it’s your turn. You can direct additional social media questions to: Any questions? Ask Away. Joseph Baird Marketing Manager 727-579-1111 x53354 Joseph.baird@sage.com

45. Contact Information Sally CraigSally.craig@sage.com 239-841-2066 (cell) Mark ButjeMark.Butje@sage.com 727-579-1111 x 53497 Nancy MasterNancy.master@sage.com 512-454-5004 x 6274 Joseph Bairdjoseph.baird@sage.com 727-579-1111 x53354 Michelle HobbsMichelle.Hobbs@sage.com 727-579-1111 x 53383 Katrina Frigeri-TrainingKatrina.Frigeri@sage.com 727-579-1111 x 53748 Mary KaufmanMary.Kaufman@sage.com 727-579-1111 x 53425 Joe WardJoe.ward@sage.com 727-579-1111 x 53500 Jennifer DunganJennifer.Dungan@sage.com 727-579-7124 Bryson HaleBryson.Hale@sage.com 727-579-7134 Nancy TillmanNancy.Tillman@sage.com 727-579-1111 x 53406