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+ Mobile Phone. April 19, 2005. 1. Introduction of bitWallet and . bitWallet, Inc. ■ Corporate Information Company Name : bitWallet, Inc. Establishment : 2001.1.18 Capital : 26.7Billion JPY 193 Million Euro Main Business : “Edy” Brand Management
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+ Mobile Phone April 19, 2005
bitWallet, Inc. • ■ Corporate Information • Company Name : bitWallet, Inc. • Establishment : 2001.1.18 • Capital : 26.7Billion JPY 193 Million Euro • Main Business : “Edy” Brand Management • Operation of e-money Service “Edy” in Japan • ■ Stock Holders (61compaies) • Sony Group 34.55% NTT DoCoMo 15.88% • Daiichi Kosyo (DK) 5.95% SMBC Group 2.30% • Toyota Group 2.30% MTFG Group 2.50% • Nomura Securities 2.33% All Nippon Airways 4.27% • KDDI Group 1.75% Other 28.17%
1.Prepaid e-money using contact-less IC card technology ■ High Security, High Speed ■ Easy to charge/re-charge from cash and credit card (Top: 50,000JPY) 2.Suitable for small amount paying ■ Touch and Pay ■ Anybody can use Edy 3.Multi Application ■ Edy with Credit Card, ID card, Membership Card, Point Card, etc. ■ linkage with Mileage Service, Point Service, Discount Service 4.Click and Mortar ■ Real Store, Internet, Mobile Commerce
Edy Scheme in Japan ■ several companies issue “Edy”value (multi issuer) ■ bitWallet sign contract with shops, and does clearing operation Value Issuer Card Issuer bitWallet,Inc. Payment ID Card Member Card Credit Card others Banks Credit Card Company Payment Commission Value Loading to Edy Card Payment by Edy Card Shops Users
Strategic Advantage of Edy Real and Cyber Seamless Operation コンビニなどの店頭で 現金から にチャージ オフィスや自宅で24時間 クレジットカードなどで にチャージ Charge In Real Merchant Charge On-Line Mobile Phone Shopping On-Line Mobile Phone Payment In Real Merchant オフィスや自宅で ネットショッピング、 で簡単に支払い コンビニなどの店頭で でスピーディに支払い
Edy Trend(Transaction/Issued Card) • Number of Edy Cards Issued 9.2 mil(including mobile) • Number of Edy mobile Issued 0.5 mil • Member shops 20,000 • Convenience stores, café, drugstores, supermarkets, vending maschines • Transactions per month 7.1 mil As of March 31, 2005
Strategy For Acquiring Stores 1. National chain store - Easy to recognize 2. Redevelopment area – Many stores around the area In Tokyo Shiodome Marunouchi Roppongi Aoyama Shinagawa Osaki In the Airport Inside office buildings
affiliates Edy on ANA mileage club membership card World’s First, Transfer “Mileage” to “e-Money” Transfer Mileage to Edy 10,000Mile = 10,000yen at home Web AMC EdyCard Call at Airport, etc. Apply on Web or Call Center Transfer mile to Mileage Center Shopping by using Earn Mileage by using Edy card ANA Edy Card 200yen = 1mile EarnMileage Data Center Shopping by AMC Card User Increase Mileage Value, activate Edy Usage ANA Increase Card Holders & Usage Edy Merchant Increase Customer & Sales bitWallet Increase Card Holders & Edy Merchant Advantages
\ What’s “Edy Gift “? ■ What is “Edy Gift” ? Edy Gift is the service that presents Edy Value to the particular Edy Card holder. How to receive: Edy card holder picks up Edy Value through “Edy Viewer” after setting personal R/W(PaSoRi). ※You can also pick up Edy Value in “am/pm”(appoint‘s Terminal) and Airport(ANAWebKIOSK Terminal.) Edy Gift Receiving Process bitWallet Inc. EdyGift Data Fund for Edy Gift Presenters Users Presenter send the Value to User !! ※1 Users need to set up soft ware by themselves after downloading “Edy viewer” from bitWallet’s homepage.
Edy Gift for FSP – Exchange Shopper’s point to Edy ■Exchange Frequent Shopping Point to Edy ⇒Additional Value ⇒Provide customer Satisfaction Point Service Provider POINT Program (Mileage) Shopping& Meal Coupon Super Market Department Store Goods Cash Back Homepage Ticket Exchange! Use 「 Edy」・・・ Real Merchants Membership Online Shopping Membership ■Current Presenters (17): ANA –Mileage Sony Finance International,UC Card – Point Program Honda – Cash Back Program am/pm MONEX Securities NTT Card Solution – Edy Gift Card Seamless Usage
Current Situation of Multifunction card ■Several Multifunction Card Issued ・Several Service Provider use multifunction card as a tool of differentiation ■ Integration of card ・Possible to add other application, but difficult to change card surface design ■ Use has to have several cards Parking lot Card + Edy ID Card + Edy Membership Card + Edy Credit Card + Edy + Credit Card + bus card Suica Mileage Application Railway Bus ID Member Point Parking Card Credit Card ・・・ FeliCa IC Card
Integration of Multi application With Mobile Phone or Integrated Card, ■one card/one mobile phone for multi application ■High Usage ■ Linkage between ■ reduction of card cost Mobile Phone Integrated Card Mileage Railway Bus ID Member Point Parking Card Credit Card ・・・ Application Linkage Common area cybernetics area IC Card FeliCa
launch embedded mobile phone in FY2004 Mobile Phone with FeliCa Chip is “Electronic Wallet”!! ● Edy Charge ● Edy balance check ● Edy payment ● E ticket ● Amusement ● Credit Card ● Membership Card ● Point, Mileage ● Coupon and more. i-mode Phones with FeliCa IC Chip to be Used in Trial Services E-ticket E+ Air ticket Mileage Program Amusement Machine Point Service Vending Machine
How to Add application onto FeliCa mobile Phone ◆ Need to acquire a license by FeliCa Networks + Method 2:Linkage to Edy Number Every application is located in server SAM (Hardware) FSS: FeliCa Secure Server … mileage E-ticket ID Card membership Method 1:Write application area onto memory write application arew securely by using FSS plus SAM specific software on terminal to read/write application area is required. Edy ID Wallet area … E-ticket ID Card Credit card memberhio Common area System area FeliCa Chip Memory (8KB) FSC: FeliCa Secure Client
Enables mobile phone into e-wallet Online Charge Charge NEW From credit card Use at real shops/stores Online Charge/Payment Payment Online Payment NEW E-wallet by Balance/record Point function Mobile Edy NEW NEW Edy Point Network