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Fundraising without writing bids Raising funds from individuals, from events and campaigns

NEWHAM FUNDING SUMMIT 2012. Fundraising without writing bids Raising funds from individuals, from events and campaigns. Kevin Blowe Aston-Mansfield Community Involvement Unit. NEWHAM FUNDING SUMMIT 2012.

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Fundraising without writing bids Raising funds from individuals, from events and campaigns

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  1. NEWHAM FUNDING SUMMIT 2012 Fundraising without writing bidsRaising funds from individuals,from events and campaigns Kevin Blowe Aston-Mansfield Community Involvement Unit

  2. NEWHAM FUNDING SUMMIT 2012 Why should a trust or foundation give your organisation money if your supporters won’t?

  3. NEWHAM FUNDING SUMMIT 2012 Some key facts:Only 23.8% of households in North East London give to charityUK Household Giving - New Results on Regional Trends 2001-08Cass Business School, July 2010The over-60s are now more than twice as likely to give to charity as the under-30sMind the Gap - The growing generational divide in charitable giving' , Charities Aid Foundation, September 2012

  4. NEWHAM FUNDING SUMMIT 2012 Households in London are more likely than households in other regions of England tosend money abroadHouseholds with people who are religiously inclined are more likely to donate to charityUK Household Giving - New Results on Regional Trends 2001-08Cass Business School, July 2010

  5. NEWHAM FUNDING SUMMIT 2012 UK Giving 2011 – Charities Aid Foundation, December 2011 Most people give small amounts – under £10

  6. NEWHAM FUNDING SUMMIT 2012 Medical research remains the cause that receives the largesttotal amount of donations, receiving 17% of all money donated. UK Giving 2011 – Charities Aid Foundation, December 2011

  7. NEWHAM FUNDING SUMMIT 2012 Important to understand who your potential donors are and remember why they give

  8. NEWHAM FUNDING SUMMIT 2012 People give because: They are responding to a crisisBecause they have received support from your group Because they support your aims or cause but most importantly because they know the person asking for a donation

  9. NEWHAM FUNDING SUMMIT 2012 Devolved fundraising: turning your supporters into fundraisersSponsored events celebrate individual supports’ efforts

  10. NEWHAM FUNDING SUMMIT 2012 Use online fundraising tools

  11. NEWHAM FUNDING SUMMIT 2012 Crowd-funding onlinecelebrates your cause

  12. NEWHAM FUNDING SUMMIT 2012 How to connect with donors: essential messages for charitiesCharities Aid Foundation, 2010

  13. NEWHAM FUNDING SUMMIT 2012 You really need a good website. Essential so that every donor can easily access more information about your group. Doesn’t have to be expensive – just informative Consider using a blog if you have little money. Also consider FaceBook and Twitter, depending on your target supporters

  14. NEWHAM FUNDING SUMMIT 2012 Fundraising from individuals remains dependent upon communicating with supporters Stay in touch regularly – use e-mail to keep costs down, but never more than once a month. Explain how fundraising has been contributed. Tell others about sponsored fundraisingsuccesses – show what is possible.

  15. NEWHAM FUNDING SUMMIT 2012 How to connect with donors: essential messages for charitiesCharities Aid Foundation, 2010 Think about the perception that the public may have of your charity and ensure that your charity is communicating successes, activities and ways of working effectively to donors. It may be the case that their thoughts on how charities are operating during the recession and how they could alter their behaviour during a recession, have been clouded by a misperception of current work.

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