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I. Marketing plan. 1.Environment analysis Internal External 1.1Internal Sufficient fund Leadership ability 1.2External a. Culture People like to build big house Buil house for Competition b.Technology Building have more quality and comfortable make people build house c.Economic
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I. Marketing plan 1.Environment analysis • Internal • External 1.1Internal • Sufficient fund • Leadership ability 1.2External a. Culture • People like to build big house • Buil house for Competition b.Technology • Building have more quality and comfortable make people build house c.Economic • People have more money >want to build house • Eco. Increase >more investment >need building
Marketing plan continu… d. Politic and law • stability politic>people start build house • instability>can’t start buz. • instability>no investment>no building • no law that not allow to open buz. 2.Product • Sale only cement and Iron • Sale only original product 3.Customer democretic • Family eco. • People have more money • Incresing land price
continu b. Age • Young people not want to build house • Couple after married c. Geographic • More wind>people not build big house • our buz.should at PP kandal kam. Cham d. Social status Ex. Of 2 family with different status e. Mind We must satisfied customer to attract them come and buy our product again
continu 4. competition • We must analysis our competitor • In cambo. Not have much building meterial shop • Have competitor>make us well-done (more creative) • We can learn from them • Created association 5.Price strategy We use with the market 6.Advertising &promotion • Advertise through news paper • Discount10% buy more than3000$
continu 7.SWOT analysis • S: we have ability work-hard honest and creative • W: have no experience • O: more and more people want to build house • T: world economic problem 8. Market research Created marketing department 9.Target market Couple who have money
II. Operation plan 1.scope of operartion • Cement 2T per day • Iron 1T per day • Every 6month we expand our biz 2. Regulatory issue • Working time 7-11&1-5 • Late3, 1absent • Relax must allowance • Absent5 (no info.) & 10 (with Info) stop • Don’t stil anything from company • Must work hard &follow company rule
continu 3. Insurance • Insurance staff truck and company 4.Location Along the road 6A ktor prekleab reseykeo PP 5.Arrangements Arrange in line 6.Distribute • Distribute for customer who buy over 1000$ • Separate to khsach kandal muk kampul 7.Credit term • under 200$with term2/10, n/30
continu 8.plan &equipment • Truck • Desk, chair • Computer …etc 9.Quality control • Buy only good product • Check every 2week 10.membership&affiliation After start 1-2year we create branch at khsach kandal muk kampul keansvay 11.Trading hours 7h15mn-5h00 12commencement date Start o1july09
Manager MArketing Accounting Selling Buying Worker III.Organisation paln 1.Organisation structure
continu 2.Skill required • Selling • Marketing • Buying 3.Personel • Manager01 -Seller 01 • Byer 01 -Marketing01 • Driver 02 -Worker 04
IV.Financial plan 1Financial strategy We decrease expense Necessary expense • Salary -Diesel • Location rent -Insurance • Electric &water 2.Establish cost and source fund • Legal 300 -Truck10000 • Computer500 -inventoery29600 • Equipment1000 -location rent1500 • Other 500 We invest45779 lend frombank5000
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