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Building Materials Marketing Plan for Growth and Success

Analyzing internal and external environments, focusing on product, customer, competition, price, advertising, SWOT analysis, market research, target market, operation plan, regulatory issues, insurance, locations, finances, and organization structure.

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Building Materials Marketing Plan for Growth and Success

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  1. I. Marketing plan 1.Environment analysis • Internal • External 1.1Internal • Sufficient fund • Leadership ability 1.2External a. Culture • People like to build big house • Buil house for Competition b.Technology • Building have more quality and comfortable make people build house c.Economic • People have more money >want to build house • Eco. Increase >more investment >need building

  2. Marketing plan continu… d. Politic and law • stability politic>people start build house • instability>can’t start buz. • instability>no investment>no building • no law that not allow to open buz. 2.Product • Sale only cement and Iron • Sale only original product 3.Customer democretic • Family eco. • People have more money • Incresing land price

  3. continu b. Age • Young people not want to build house • Couple after married c. Geographic • More wind>people not build big house • our buz.should at PP kandal kam. Cham d. Social status Ex. Of 2 family with different status e. Mind We must satisfied customer to attract them come and buy our product again

  4. continu 4. competition • We must analysis our competitor • In cambo. Not have much building meterial shop • Have competitor>make us well-done (more creative) • We can learn from them • Created association 5.Price strategy We use with the market 6.Advertising &promotion • Advertise through news paper • Discount10% buy more than3000$

  5. continu 7.SWOT analysis • S: we have ability work-hard honest and creative • W: have no experience • O: more and more people want to build house • T: world economic problem 8. Market research Created marketing department 9.Target market Couple who have money

  6. II. Operation plan 1.scope of operartion • Cement 2T per day • Iron 1T per day • Every 6month we expand our biz 2. Regulatory issue • Working time 7-11&1-5 • Late3, 1absent • Relax must allowance • Absent5 (no info.) & 10 (with Info) stop • Don’t stil anything from company • Must work hard &follow company rule

  7. continu 3. Insurance • Insurance staff truck and company 4.Location Along the road 6A ktor prekleab reseykeo PP 5.Arrangements Arrange in line 6.Distribute • Distribute for customer who buy over 1000$ • Separate to khsach kandal muk kampul 7.Credit term • under 200$with term2/10, n/30

  8. continu 8.plan &equipment • Truck • Desk, chair • Computer …etc 9.Quality control • Buy only good product • Check every 2week 10.membership&affiliation After start 1-2year we create branch at khsach kandal muk kampul keansvay 11.Trading hours 7h15mn-5h00 12commencement date Start o1july09

  9. Manager MArketing Accounting Selling Buying Worker III.Organisation paln 1.Organisation structure

  10. continu 2.Skill required • Selling • Marketing • Buying 3.Personel • Manager01 -Seller 01 • Byer 01 -Marketing01 • Driver 02 -Worker 04

  11. IV.Financial plan 1Financial strategy We decrease expense Necessary expense • Salary -Diesel • Location rent -Insurance • Electric &water 2.Establish cost and source fund • Legal 300 -Truck10000 • Computer500 -inventoery29600 • Equipment1000 -location rent1500 • Other 500 We invest45779 lend frombank5000

  12. 3.Balance sheet projection

  13. Profit an loss projection

  14. Break even

  15. Rkumhu‘nsuIm:gt_ Rkumhu‘nEdk Gmt³lk; eRKOgsMNg; Retailer Customer Customer Retailer Customer Customer Customer Customer Our business process

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