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ReFresh Books

ReFresh Books. JRSB 350 Term Project Instructor: Mr. Mark Zubis August 7, 2012 Mitchal Lacoursiere , Shirley Pagal , Daryn Rainer. Introduction. Company Profile Goals E-commerce Activities Business Description. Mission Statement.

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ReFresh Books

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  1. ReFresh Books JRSB 350 Term Project Instructor: Mr. Mark Zubis August 7, 2012 MitchalLacoursiere, Shirley Pagal, Daryn Rainer

  2. Introduction • Company Profile • Goals • E-commerce Activities • Business Description

  3. Mission Statement • To remain a recognized leader in the central Edmonton new and used book retailing industry, while giving back to the local community and swiftly adapting to global trends.

  4. Business Goals • E-Commerce platform • Increase in sales growth • Expansion of social connection

  5. Project Objectives • Improve customer networking connection • Improve customer satisfaction • Increase in sales revenue

  6. Business Model • Revenue Model • Value Proposition

  7. Market Analysis • Target Market • Pricing Strategy • Promotional Plan • Customer Strategy • Distribution Plan

  8. Target Market • Where the market served? • Who are target customer? • What benefits that customers receive from the company?

  9. Pricing Strategy • What kind of pricing does the ReFresh Books offers to every customer?

  10. Promotional Plan • Store promotions • Incentives • Social networking sites • E-commerce infrastructure initiative

  11. Distribution Plan • Shipment of customer order • Returns and exchanges policy

  12. Competitor Analysis

  13. Payment Systems • Mode of payment Credit Card, PayPal Account • Processing of payment • Gift Card Payment

  14. Conclusion • Opportunity to expand online • Future online customers • Secured and User-friendly website • Marketing activities • Investment on infrastructure

  15. Questions?

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