1 / 27

Interactive Mobile Broadcast Prof. Dr. Claus Sattler Executive Director

Interactive Mobile Broadcast Prof. Dr. Claus Sattler Executive Director. Starter Group D-COD#1 (Digital Content Distribution) 7. July 2008, Paris. 1. Regulation and spectrum lobbying End-to-end Interoperability Bearer technologies Broadcast network structure and coverage expectations

carter
Download Presentation

Interactive Mobile Broadcast Prof. Dr. Claus Sattler Executive Director

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Interactive Mobile Broadcast Prof. Dr. Claus Sattler Executive Director Starter Group D-COD#1 (Digital Content Distribution) 7. July 2008, Paris

  2. 1. Regulation and spectrum lobbying End-to-end Interoperability Bearer technologies Broadcast network structure and coverage expectations Generic business models Content formats and services Outlook 2010 About bmcoforum ”Broadcast Mobile Convergence Forum“ is an to accompany and support the development of an open market for mobile broadcast services international non-profit industrial association 110+ mobile broadcast focussed industry companies and consortia from all parts of the value chain! Merged with IPDC Forum Co-founder and secretariat member of EMBC Work items 2008

  3. Approaches to Mobile TV Step1: Simulcasting existing TV channels Step 2: Special made for mobile channels Step3: Interactive mobile TV channels Step 4: Apps and content downloads

  4. Step 1: Simulcasting existing TV channels

  5. Step 1: Simulcasting existing TV channels From the content point of view the costs of simulcasting existing TV channels to mobile devices are manageable. • Content rights • Re-coding

  6. Step 1: Simulcasting existing TV channels Problems: • Obtaining mobile rights might be extremely expensive • Temporarily replacing specific content generating rights issues by other content, e.g. Formula 1 • Content of existing TV channels is not adapted to the usage scenario of mobile TV • Shorter time of attention due to usage environment • Display size much smaller • Long shots (sport, landscapes) • Tickers (news) • Different peak times Stationary TV usage Mobile TV usage

  7. Step 2: Special made for mobile channels Set up a new channel re-purposing existing content • Best of … • Loops • Mobile distribution before stationary distribution • Additional soap backstage content • Zooming in

  8. Step 2: Special made for mobile channels Create a new channel with specific mobile TV content • Live programming guide, referring to other mobile TV channels • Special sport channels using user generated content • Special full programme channel La3 Live (A live programming guide: an innovative way in the future to influence customers behaviour) La3 Sport (special mobile TV content)

  9. Step 3: Interactive Mobile TV Channels

  10. Step 3: Interactive Mobile TV Channels Information with Web links Voting with thumbnail buttons Music download Chat with Community options Advertisement with additional information Interactive Radio with live aggregators Live update of goals & additional information Music voting & downlads & e-commerce Live update of auction & direct bidding! Quiz show live participation Catalog ordering Head End Rendering on all devices! Source: GMIT

  11. Step 3: Interactive Mobile TV Channels Information with Web links Voting with thumbnail buttons Music download Chat with Community options Advertisement with additional information Interactive Radio with live aggregators Live update of goals & additional information Music voting & downlads & e-commerce Live update of auction & direct bidding! Quiz show live participation Catalog ordering Head End Rendering on all devices! Source: GMIT

  12. Step 3: Interactive Mobile TV Channels Simulcasting approach Interactive broadcast approach Optimized videofor mobile reception One-buttonpremium SMS voting (€) Optimizedrenderingof textualinformation Community (€) Instant PremiumDownloads (€) Unreadablevideo overlays Non-integrated voting services

  13. VIVA Get the clip: Vote for your favourite music clip This service was provided during the bmco trial in Berlin (2004) by Touch Mobile

  14. VIVA Get the clip: Vote for your favourite music clip This service was provided during the bmco trial in Berlin (2004) by Touch Mobile

  15. VIVA Get the clip: Vote for your favourite music clip This service was provided during the bmco trial in Berlin (2004) by Touch Mobile

  16. VIVA Get the clip: Vote for your favourite music clip This service was provided during the bmco trial in Berlin (2004) by Touch Mobile

  17. Step 3: Interactive Services Implementation • Application framework based interactivity • Metadata based interactivity • Browser based interactivity (Adobe Flash Lite, SVG Tiny 1.2), • MPEG LASeR, 3GPP DIMS/OMA RME) • API based interactivity (JSR-272)

  18. Step 4: Apps and content downloads

  19. This service was provided during the bmco trial in Berlin (2004) by Touch Mobile

  20. This service was provided during the bmco trial in Berlin (2004) by Touch Mobile

  21. This service was provided during the bmco trial in Berlin (2004) by Touch Mobile

  22. This service was provided during the bmco trial in Berlin (2004) by Touch Mobile

  23. bmcoforum work on interactivity • Step 1: Interactivity uses cases • Objectives: • Describe use cases (technological neutral) • Marketing potentials to content and services industry • Input for step 2 • Work item: Content Layout and Services • Status: Close to finalise • Step 2: Generic interactivity feature and tools for implementation • Objectives: • Define generic features and tools • Relate them to the use cases in step 1 • Input for step3 • Work item: Content Layout and Services

  24. bmcoforum work on interactivity To be decided in detail: • Step 3: Discuss implementation aspects of inter- activity feature and tools (profiles, schedule etc.) • Objectives: • Profiles • Schedule • Work item: Interoperability • After step 2 has finished • Step 4: Look for partners for standardisation • Work item: Interoperability

  25. Interactive Mobile Broadcast Use Cases • Information-specific use cases • Static show-related information • Dynamic programme-related information • TV channel dependent information • Brand advertising • Action-specific use cases • Jukebox • Voting during live TV • Answering a lottery question of a live TV channel • Participation in a quiz show • Betting • Ordering an advertised product • E-commerce in a music channels • Booking a car test drive • Chatting with the live TV channel

  26. Generic Interactivity Feature and Tools • Transport • Transport of interactive content via broadcast media • Transport of interactive content via mobile channel • Continuous updates • Short tune in times • Rendering (UI) • ….. • Interactivity/Miscellaneous • ….

  27. Contact Broadcast_Mobile_Convergence Forum (bmcoforum) Prof. Dr. Claus Sattler Attilastr. 61-67 D-12105 Berlin Fon +49_30_255 680 -10 Fax +49_30_255 680 –99 claus.sattler@bmcoforum.org

More Related