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PEOPLE & NEWS

PEOPLE & NEWS. Reuters Institute for the Study of Journalism. Digital News Report 2014. In partnership with. Background and methodology.

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PEOPLE & NEWS

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  1. PEOPLE & NEWS Reuters Institute for the Study of Journalism Digital News Report 2014 In partnership with

  2. Background and methodology • One of the largest news surveys in the world –online news habits of more than 18,000 people in ten countries Research conducted online in January/early February 2014 • Additional analysis of key themes, country level insights from network of partners • *

  3. Key points • Role of smartphones a key agent of change • Traditional media continues to dominate online usage in the UK, but this is not the case everywhere • Payment for news and the move to subscription • Rise of the reporter as a key focus of trust and engagement

  4. Smartphones and tablets

  5. Strong growth in SMARTPHONE news access Consistent pattern of strong growth in all markets • 8b Which, if any, of the following devices have you used to access news in the last week? • Base: All (total sample in each country) 37%access news weekly ALL TEN COUNTRIES

  6. Strong growth in TABLET access UK penetration now higher than US – but still behind Denmark • 8b Which, if any, of the following devices have you used to access news in the last week? • Base: All (total sample in each country) 20%access news weekly ALL TEN COUNTRIES

  7. Impact and value of new devices • Increasing the frequency with which we access the news • Increasing the access points for news • Encouraging payment for news “in the café or at the bus it’s right there, you have all the news at your fingertips”

  8. Smartphone and tablet demographics Smartphones are still more popular with younger age groups. Tablets are used equally through age groups but with a significant bulge with the 35-55 group. Smartphone news users and Tablet news users both skew male 44-54 group (+7%) driving tablet growth 35-44 group (+9%) driving smartphone growth

  9. OPT9a. Thinking specifically about when you look for news on a MOBILE, which of the following statements most applies to you? Please select one Smartphone users are more likely to use apps than mobile browser Use of apps increases with smartphone and tablet SMARTPHONE Apple users are significantly more likely to use news apps to download an app from a store (59% vs. 37% non iPhone owners)

  10. Smartphone users tend to access fewer new sources and brands with strong app propositions do best On a smartphone, news brands with strong app proposition such as the BBC and Sky News & Mail Online tend to thrive. General aggregators are losing out

  11. Multiplatform world In general new devices are not replacing TV, radio or print, though usage patterns are changing an becoming more complex

  12. From brand’s point of view … It’s an increasingly complex world. Different devices are used at different points through the day

  13. From audience’s point of view … GENERATIONAL SPLIT: Older people prefer a newspaper ‘edition’ or scheduled ‘TV broadcasts’, whereas younger respondents access news throughout the day – mainly online

  14. Newspaper brands overall reach

  15. Newspaper usage across platforms Q5. Which, if any, of the following have you used to access news in the last week? Base: All markets 2014 – UK: 2082; Germany: 2063; Spain: 2017; Italy: 2010; France: 1946; Denmark: 2036; Finland: 1520; USA: 2197; Urban Brazil: 1015; Japan: 1973 With the exception of France and USA, newspapers reach three quarters of all those interested in news - through a combination of print and online.

  16. New challengers Q5b. Which, if any, of the following have you used to access news in the last week? Showing answers for Huff Post and Buzzfeed only

  17. UK brands suffering less disruption

  18. Paying for news

  19. Paying for news Overall numbers still low but an increasing proportion are moving to online subscription with 1. Times 2. Telegraph 3. Sun

  20. Who is paying for online news?

  21. Motivations for paying for news

  22. Motivations for paying for news

  23. Role of the reporter as driver of engagement

  24. In Spain, France and the United States the journalist is considered important for trust. In UK, Finland and Germany the brand is the most important driver The influence and value of individual journalists

  25. In Spain, France and the United States the journalist is considered important for trust. In UK, Finland and Germany the brand is the most important driver The influence and value of individual journalists

  26. Who follows “news” accounts among Twitter users • 64% of Twitter users follow a professional news account • 48% follow a journalist • 40% follow a breaking news account • 28% follow a general newsbrand

  27. Launch: Thursday 12th June Edelman, London Friday 13th June Editors News Summit, Barcelona More Information www.digitalnewsreport.org

  28. A closer lookat newsbrands in the digital world

  29. MORE… Newspaper brand readers are deeply involved with all things digital • Devices • Interest • Engagement • Social • Interactive • Experimental

  30. Digital newspaper brand readers are..... 56% more likely than the average internet user to read news on a tablet

  31. Digital newspaper readers are..... 36% more likely to read news on a smartphone

  32. Digital newspaper brand readers are..... 67% more likely use Twitter for news

  33. Digital newspaper readers are more likely to access

  34. Newspaper brands reach nearly three-quarters of the UK online audience 72% = 29.5 million readers accessed a newspaper in any format duringthe last week Q5 Which, if any, of the following have you used to access news in the last week? All UK daily and Sunday titles, print & online, plus London Evening Standard , Metro. Excl. national newspaper in Scotland, Wales or Northern Ireland. Base: 2082 UK internet users

  35. Which platforms do newspaper readers use? % of all newspaper readers using each format last week • Print 84% Tablet 15% Computer 36% Smartphone 16% Base: 1494 newspaper readers

  36. Youngest readers favour digital newsbrands Q5 Which, if any, of the following have you used to access news in the last week? All UK daily and Sunday titles, print & online, plus London Evening Standard , Metro. Excl. national newspaperin Scotland, Wales or Northern Ireland. Base: 2082 UK internet users

  37. Most popular commercial news source Q5 /Q12B Which, if any, of the following have you used for news in the last week? Base: 124 aged 18-20, 143 aged 21-24

  38. Impact of devices % accessing digital newspaper brands last week 65 One device Two devices Three+ devices 50 37 % % % Base: 1598 device users

  39. Tablet newspaper readers 4.5m read newspapers on their tablet last week Base: Total sample 2082 internet users who have accessed the news

  40. Tablet readers are highly engaged with newspapers overall 46% 65% 54% 81% People who read news on their tablet... read a newspaper on tablet read a print newspaper read a digital newspaper total newspaper readership AND Base:481 who access news via their tablet

  41. Smartphone newspaper readers 4.9m read newspapers on their smartphone last week Base: Total sample 2082 internet users who have accessed the news

  42. Smartphone readers are highly engaged with newspapers overall 35% 57% 48% 73% read a newspaper on phone read a print newspaper read a digital newspaper total newspaper readership People who read news on their smartphone... AND Base: 635 who access news via their smartphone

  43. Which devices do digital newspaper readers use? % of all digital newspaper readers using each device last week 71% 33% 30% Computer Smartphone Tablet Base: 746 digital newspaper readers (Q5), users of each device who accessed digital newspaper last week (Q19): computer 554, smartphone 245, tablet 225

  44. More frequent access UK internet users Q1b Typically, how often do you access news? Base: 2082 internet users (excl those who had not accessed news in previous month), 1253 print, 746 digital, 505 print + digital newspaper readers

  45. More interested Print + digital newspapers UK internet users News Lovers Daily Briefers Casual Users Casual users Base: 2082 internet users, 505 print + digital newspaper readers

  46. Multiplatform readers are more interested in news Q1c. How interested, if at all, would you say you are in news? Base: 2082 internet users, 1253 print, 746 digital, 505 print + digital newspaper readers

  47. News lovers read newspapers 84% of News Lovers are newspaper readers = 8.1 million readers

  48. Digital newspaper readers more engaged with fast and slow news More likely to have…… Used an app Looked at a list of news headlines Read longer news stories or articles Looked at a sequence or gallery of pictures about news Followed a live news page within a website Read a news blog Viewed a news graphic/infographic • Listened to news audio Watched news video

  49. Digital newspaper readers more engaged with fast and slow news • Q11. Thinking of the way you looked at news online in the last week, which of the following ways of consuming news did you use? Base: 2082 accessing news last week, 746 digital newspaper readers

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