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The European Cardiac Risk Assessment Markers Markets: Analysis and Strategic Recommendations. Alex Wong Analyst Briefing 9 October 2002 London Office. Agenda. Introduction Segmentation Study areas Key market findings Key market drivers and restraints Forecast Revenue Distribution
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The European Cardiac Risk Assessment Markers Markets: Analysis and Strategic Recommendations Alex Wong Analyst Briefing 9 October 2002 London Office
Agenda • Introduction • Segmentation • Study areas • Key market findings • Key market drivers and restraints • Forecast Revenue Distribution • Summary 1
Introduction Cardiac Risk Assessment: • CVD: leading cause of death • Flaws in current procedures • Considerable cost savings • Improve patient management 2
Cardiac risk segmentation This report examines the following markers: • Activated Factor XII (AFT) • High-Sensitivity C-Reactive Protein (hsCRP) • Homocysteine (Hcy) • Brain natriuretic peptide (BNP) • pro-BNP • Lipoprotein a (Lpa) 3
Countries under study Variations in: • uptake of cardiac risk markers • segment revenue sizes • key players’ market shares 4
Bayer launch Hcy test. Dade Behring Hcy test launch likely Pro-BNP launched Bayer and Abbott BNP test launch likely BNP launched Hcy launched 5
NP tests for CHF High cost of new tests Market Drivers Therapeutic monitoring Established vendor relations raises awareness 6
Cheaper alternatives Cost containment Challenges & Restraints Patented markers: NPs Absence of country-specific guidelines Uncertainty of clinical utility 7
Forecast Revenue Distribution 2001 2005 2001: $25m 1. Hcy 2. hsCRP 3. Lpa 2005: $60m 1. Hcy 2. BNP 3. hsCRP 8
Summary • 2001 market worth $25 million • High level of growth forecast • Cardiac risk: improve patient management • BNP and pro-BNP driving growth 9
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