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Global Business Program U.S. Nutrition Market Figures, Trends & Opportunities

Global Business Program U.S. Nutrition Market Figures, Trends & Opportunities. September 26, 2007 Patrick Rea, Editorial Director & Publisher, NBJ. NBJ Products. NBJ Subscriptions: Individual paper copy ($995) Corporate ($2.5-$30k depending on users and level of access) Reports: ($2,995)

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Global Business Program U.S. Nutrition Market Figures, Trends & Opportunities

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  1. Global Business Program U.S. Nutrition Market Figures, Trends & Opportunities September 26, 2007 Patrick Rea, Editorial Director & Publisher, NBJ Expo East 2007

  2. NBJ Products NBJ Subscriptions: • Individual paper copy ($995) • Corporate ($2.5-$30k depending on users and level of access) Reports: ($2,995) • NBJ’s Healthy Foods Report 2007 • NBJ’s Supplement Business Report 2007 • NBJ’s Organic Foods Report 2006 • NBJ’s Healthy Foods Report 2006 • NBJ’s Raw Material & Ingredient Supply Report 2006 • NBJ’s Sports Nutrition & Weight Loss Report 2007 • NBJ’s M&A Report: Segment Modules Expo East 2007

  3. NBJ Products (cont’d) New Trend & Market Niche Reports: ($995) • CAM and Practitioner Supplement Sales Report 2007 • Natural & Organic Personal Care Report 2006 • Natural Pet Product and Pet Nutrition Report 2006 • Nutrition Bar Trend Report 2006 • Joint Health Report 2006 • Chinese Nutrition Market Report 2007 Data Charts: Downloadable excel files of 150+ data charts NBJ Back Issues & Data Packs Web Seminars; Custom Research, M&A Database Expo East 2007

  4. NBJ Research MethodologyAssess all levels of the value chain Manufacturer: NBJ manufacturer & brand sales survey: NBJ database of 400-500 supplement companies with annual wholesale sales with product and sales channel breakdown; compiled company and category research; executive & analyst interviews Retail: USA Model: Nielsen mainstream FDM data; IRI scanned data in FDM; SPINS data from A-size (>$2mil) natural stores, survey of 600+ natural independent and chain stores with Natural Food Merchandiser; Costco, WalMart, distributor, GNC, etc. interviews; store & gym visits; C-Store News, Beverage Digest, etc. Direct: NBJ survey and database of company sales in MLM, practitioner, DRTV, internet, mail order, etc.; DSA, Jordan Whitney, etc. Consumer: Various usage and attitude surveys modeled into aggregate purchase model to reconcile with manufacturer & retail data Supply: NBJ’s annual survey of raw material & ingredient supply companies and interviews for NBJ SPECIAL FOR 2007 NBJ Global issue: NBJ/IADSA survey of global supplement manufacturers; poll of IADSA member associations; interviews with companies, experts and secondary data providers (Euromonitor, Nicholas Hall, Zenith, government research) Expo East 2007

  5. NBJ USA Forecast Source: Nutrition Business Journal. Expo East 2007

  6. U.S. Nutrition Industry: $85 Bil in 2006 Expo East 2007

  7. U.S. Nutrition Industry Sales, 1997-2006 ($85 Bil in 2006) Expo East 2007

  8. U.S. Nutrition Industry Supply Chain Expo East 2007

  9. Today’s U.S. Nutrition Industry Issues & Opportunities • Specialty Supplement Categories • Obesity & Weight Loss • Natural Retail • Mass Market • Import & Safety Issues • Practitioner Expo East 2007

  10. U.S. Specialty Supplement Sales Growth, 1995-2006 Expo East 2007

  11. U.S. Fish Oil Sales, 1997-2006 ($489 Mil in 2006) Figure: in $Mil Expo East 2007

  12. U.S. Probiotic Sales, 1997-2006 ($299 Mil in 2006) Figure: in $Mil Expo East 2007

  13. U.S. Sports & Energy Drink Sales Growth, 1998-2006 Expo East 2007

  14. U.S. Natural & Organic Food Sales Growth, 1995-2006 Expo East 2007

  15. U.S. Natural & Organic Personal Care & Household Item Sales Growth, 1995-2006

  16. Supplement Sales: Retail vs. Direct Channel Growth

  17. What do you feel is the consumer trend with the most promising market potential for dietary supplement manufacturers and suppliers? 29% 39% 18% 14% Source: NBJ/Newport Summit 2007

  18. Based upon increased concerns about the quality of Chinese materials, have you changed your buying practices or behaviors? 42% 36% 22% Source: NBJ/Newport Summit 2007

  19. How will your planned marketing expenditures in 2007 compare with 2006? Source: NBJ/Newport Summit 2007

  20. What will drive the shift from a disease/treatment paradigm to a wellness/prevention system? Source: NBJ/Newport Summit 2007

  21. To capture health care dollars, who will be the nutrition industry's greatest business partner? Source: NBJ/Newport Summit 2007

  22. Thank you. September 26, 2007 Patrick Rea, Editorial Director & Publisher, NBJ Expo East 2007

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