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ETA Ascon camp, Sonapur , Dubai Audition & Quarter Final Stage. Event Background.
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ETA Ascon camp, Sonapur, Dubai Audition & Quarter Final Stage
Event Background • “Utsav 2011 ” is a song-based competition coined in lines with the most popular Televised program ‘American Idol’ and ‘Asianet Idea Star Singers’ for residents of labor camps across the UAE . Contest to be spread across 10 camps over a period of 6 months. The competition undergoes a series of stages which includes the following levels ‘Auditions’, ‘Quarter Final, ‘Grooming’ & Semi Finals’& the Mega Final. • Mechanics • Winners to be picked jointly by the panel of judges. • All levels will take place in respective camps there by ensuring maximum popularity & audience strength. • Grand Finals to be staged at a major labor camp area where minimum 4000 to 5000 people can accommodate. Event to be graced by popular playback singers from India.
Audition, 13th October 2011 40+ contestants gave their audition from which 10 contestants were shortlisted for the quarter final stage
Quarter final stage, 20th October 2011 Branding at the venue
Powerex booth- Promotional sales were conducted by powerex energy drink where in the sales were so high that they ran out of stock!!! Mechanics- Assorted t shirts were given free with the purchase of 2 value packs
Magnus booth- Mobiles were sold off at a discount of 6% by Mangnus mobiles.
Contestants wearing Western Union t-shirts Judging panel
Gazal by Mr. Ali Abdul Razak - Head of inspection Team - HRM
Moon TV- The entire show was covered by tamil channel Moon TV