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Mobile site proposal

Mobile site proposal. Chroma Agency. An award-winning digital agency We build engaging and sustainable digital products Equally strong in design, technology and delivery A strong planning, project management and delivery focus ensures projects are delivered on time and within budget

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Mobile site proposal

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  1. Mobile site proposal

  2. Chroma Agency • An award-winning digital agency • We build engaging and sustainable digital products • Equally strong in design, technology and delivery • A strong planning, project management and delivery focus ensures projects are delivered on time and within budget • Providing compelling digital marketing services for clients who demand excellence • Broad experience across digital platforms for a broad client base • Additional services include digital marketing, search engine optimisation and web and mobile application development

  3. Our WorkPORTFOLIO

  4. What we propose • To use collective power to build the best and most useful mobile sites for every racecourse – attractive to both racegoers and new customers • Communicate with customers: • Before the event • During the racing • For future events • Buy tickets, promote special events, inform customers of racedates, give detailed race coverage, stimulate action – all through mobile

  5. What we propose • To use collective power to build the best and most useful mobile sites for every racecourse – attractive to both racegoers and new customers • Communicate with customers: • Before the event • During the racing • For future events • Buy tickets, promote special events, inform customers of racedates, give detailed race coverage, stimulate action – all through mobile

  6. Mobile site homepage • How to get there • The venue • Buy tickets • Next races • Email alerts • News • Special offers • Predictions

  7. How to get there • Find your way to the course • Zoom right into street-level accuracy, pin-pointing your current location • Maps of the course linked to phone’s mapping system • Increasingly sophisticated sat-nav tools embedded into smartphones

  8. The venue • Detailed map of the course facilities • Navigable purpose-built course maps • Clickable for further details • Highlights meeting points and entrances • Could include helpful tips and a horse racing jargon buster

  9. Buying tickets • Buy tickets through your phone • Integrate with and use ticketing systems already in place • Highlight hospitality, refreshments and Special Offers opportunities

  10. Special offers • Each racecourse can control and publish updates to their Special Offers pages • Can be updated during the race day • Can allow redeemable special offers if booked through mobile • Easy to use by the courses – simple training manual provided

  11. Course maps • Elements of the iCard drawn into each mobile site • The Course Map helps with the racing experience

  12. Race meetings • Full four-day racecard listings with runners and riders • Course/event conditions updated on day of race • Will display non-runners • Direct link to course information, facilities and maps • All automated

  13. Predictions/results • Using the 60+ parameters of the iCard algorithm and reviewing more than 15,000 races, every race is given a predicted outcome • Great stimulus to bet on track • Great resource to work in conjunction with on-course information

  14. Alert me service • Keep in touch with racegoers through email and text messaging • Racegoers offered info on race dates and special promotions • Can integrate with current email marketing or CRM activity • Automated alerts can be sent as an email, SMS or as mobile app push

  15. Social Media – Facebook and Twitter • Users encouraged to take pictures and add comments with their phones at the race meeting, upload to the mobile site and simultaneously to Facebook and Twitter • Links back to course’s mobile site • Reaches the millions who use Facebook and Twitter as their primary information service

  16. Advertising • Revenue potential • Banner advertising can be placed through each course’s mobile site • Central third party sales house could sell across all courses or be course specific

  17. Each course in control • Each course has their own mobile product pulling in relevant content and modules • Enables each racecourse to easily update sections of their mobile site • Can feature own news and choose to prioritise pages • Links in with Jockey Club ticketing system • Each course able to update catering, hospitality info, special events, offers etc • Can link in with existing email marketing/CRM activities • Each course will have individual user numbers reports and weekly web traffic reports • And we can update this for you if needed

  18. Costs • Great value if done collectively - single shared development cost • Top quality if done collectively – information and feature-rich service will be state of the art – award-winning potential • Real user value and use • Easily linked to other course mobile sites and wider web

  19. That’s it! • Paddy O’Clery • Managing Director DDI +44(0)20 7407 5297 Mob +44(0)7836 568458 Email paddy@chromaagency.com

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