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Asset Based Community Development

Asset Based Community Development. Cultural / Heritage Assets. Craft Music Agri-Heritage Ethnic – Food. Natural Assets. Natural Wonders Scenic By-ways Parks (State and National) Water Amenities – Costal, Lakes, Rivers. Educational Assets.

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Asset Based Community Development

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  1. Asset Based Community Development

  2. Cultural / Heritage Assets Craft Music Agri-Heritage Ethnic – Food

  3. Natural Assets Natural Wonders Scenic By-ways Parks (State and National) Water Amenities – Costal, Lakes, Rivers

  4. Educational Assets University Programs – Elder Hostels etc. Unique Schools Craft Schools, Sailing Schools, Boat Builders New Trends Learning Vacations-i.e. Archeological Digs, Cooking Schools Outdoor Recreation/Adventure Schools Rock Climbing, Kayaking, Hang Gliding

  5. Asset Mapping and Public Meetings • Public Meetings were and are the key for our trails program • We asked specific questions of each meeting, but always asked certain key questions – • Where don’t you want visitors to go (sacred places)? • Sites to share with visitors? • What are you most proud of here? • What makes your area unique in WNC? • Then we literally put up a map and placed dots where folks gave us information

  6. What is a Trail? • Thematic • Geographic • Trail to Marketers • Trail to Visitors • Trail to Hikers

  7. Just a Few Examples from NC * African American Heritage Trail * American Motor Sports Trail * American Tobacco Trail * Appalachian Trail * Asheville Urban Trail * Beaufort By-The-Sea Coastal Carolina Christmas Trail * Brunswick Co Farm Trail * Canoeing the Haw River Trail * Craft Heritage Trails * Madison County Driving Trails * Elizabeth City’s Historic Walking Trails * Farms Gardens and Countryside Trails of Western North Carolina * Glen Burney Trail * Boone Greenway Trail * Historic Albemarle Trail * Hoop Pole Creek Nature Trail * Civil War Trails * Great Smokey Mountain Agricultural Trail * Homegrown, HandMade and Absolutely Wild * Rock Stew Ramble * NC Golf Trail *Twenty Miles of Furniture out of 274!

  8. When is a trail appropriate vs. straight marketing of sites?

  9. Criteria • HandMade must have criteria to know who to include – but more importantly to say why certain sites were left out • This is the standard that ensures the best experience for your visitor • Policing?? Enforcement? (print is very different here from web) • Key to striving towards a consistent product • Gives the organizers some control over final product

  10. Site Criteria • Focus on authenticity and quality • Celebrates and reflects positively on the cultural heritage of the region • Locations easy to access (excludes 4-wheel drive across areas • Private residences must have separate business entrance • All sites specify: Regular Business hours – a minimum of 2-days per week

  11. Craft Criteria • Sites (studios, shops, galleries) must provide interpretation • Historic sites must be related to craft/crafts person /architectural craft… • Shops must feature American-made craft with an emphasis on WNC • Selected events include craft fairs, demonstrations, educational experiences must take place on an annual basis

  12. Craft/Garden/Farm Criteria • Restaurants feature indigenous mountain foods (i.e. blue plate specials, family style dining, organic and vegetarian meals • Lodgings – B & B, farm stays, historic inns, fishing or hunting lodges, indigenous garden sites

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