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Best Practices Community Relations

Best Practices Community Relations. Presented by : Becky Humphrey Ellen Schrob Nancy Lee Whitecavage. Education chartered $1 billion assets 110,000 members 400 employees Orlando Metro Area. Strategy.

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Best Practices Community Relations

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  1. Best Practices Community Relations Presented by: Becky Humphrey Ellen Schrob Nancy Lee Whitecavage

  2. Education chartered $1 billion assets110,000 members400 employeesOrlando Metro Area

  3. Strategy As an education-chartered credit union, CFE continues to seek ways to support and improve the quality of education for Central Florida students.

  4. A Gift for Teaching • A FREE store where teachers shop for supplies for needy students • Central Florida area – Orange, Osceola and Seminole Counties • Benefits schools in the most impoverished areas • Majority of students are on reduced and free lunch program • Benefits teachers

  5. CFE’s Initial Role • Initiated a supply drive - 2003 • Members and employees • June 15 – July 31 • Donated 11,074 items to AGFT • Supply drive – 2004 • Donated 13,074 items to AGFT • Joined AGFT & Orlando Mayor for Supply Drive Day • Donor for new facility included permanent name display on room • CFE’s president and CEO joins Board of AGFT

  6. Expanded Role In 2005 • Sponsored annual fund-raising breakfast • Attended “show & tell” luncheons sponsored by AGFT • Senior/Branch management attend fund-raising breakfast • Partnered with radio morning show in community wide school supply drive

  7. Expanded Role in 2005 • Arranged for radio talk show hosts to visit AGFT • School Supply Drive - June 15–Aug 15 • Delivered supplies in Orange County School Bus • Co-sponsored a telethon for AGFT

  8. Fund Raising Breakfast • CFE was title sponsor - $5,000 • More than 350 companies • Disney, Universal, Darden, Universal, SunTrust • CFE received recognition • breakfast, press releases, newsletters, web site, invitations, programs

  9. Fund Raising Breakfast • Senior and branch management invited • Vendors invited • Learned how AGFT benefits teachers and students • Three CFE tables raised over $20,000 at breakfast.

  10. “Show & Tell” Luncheons • Attended by CFE managers, branch managers, assistant branch managers • Toured the FREE store and warehouse • Learned first hand how supplies help students • Held every Tuesday – CFE personnel attended at their convenience

  11. Community Supply Drive • Partnered XL 106.7 Doc & Johnny • Morning Radio Show Hosts • Co-sponsored community supply drive • Over 100 promo announcements during 2-week period • Live mentions during morning show • Logo included on web site

  12. Community Supply Drive • Booth Presence at event • Full truckload delivered to AGFT • CFE spokesperson Joe Melbourne, President, was interviewed twice during the live on-air broadcast.

  13. AGFT Visit • Arranged to have talk show host visit AGFT • On air mentions of AGFT and CFE during morning show

  14. Supply Drive 2005 • June 15 through August 15 • Posters and containers placed in lobby • Tear off sheets & flyers • Newsletter articles

  15. Revised Lobby Poster Tear off sheets and flyers Supply Drive - 2005

  16. Supply Drive 2005 • Collected 22,572 items • 66% increase over 2005 • Corporate donation of $5,000 • Delivered supplies in a school bus

  17. Telethon Co-Sponsorship • Invited to co-sponsor AGFT telethon • Local TV – WKMG, Channel 6 • 6 – 8 pm evening news • Helped raise more than $1,500 • No cost for event

  18. Telethon Co-Sponsorship • CFE Spokesperson, Joe Melbourne, was interviewed live on air by Channel 6 anchor • CFE handled the phones • Given TV coverage during the news

  19. Results • Voted Best Credit Union in Central Florida • Awareness in the community of our support and commitment of education • Partnered with an organization that benefits our core membership • Donated over 47,000 items to AGFT over the past 3 years

  20. Results • Received significant free TV and radio coverage for our community involvement. • Distributed press releases and included several articles in member newsletter. • Received press coverage and photo in the CU Journal, Nov 21 and La Prensa, a CF Hispanic publication.

  21. Results • CFE can communicate its support and investment in AGFT • to over 5,000 new hires in Orange County Public Schools at weekly new employee orientations • at school events throughout the year in Orange Osceola and Seminole Counties

  22. “Education is not the filling of a bucket, but the lighting of a fire.”William ButlerYeatsTHANK YOU!

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