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Community Relations. History. Board Visioning Process What’s good for Tourism is good for Portland; What’s good for Portland is good for Tourism Bring Industry to the table on issues impacting Portland’s viability as a tourism destination.
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History • Board Visioning Process • What’s good for Tourism is good for Portland; • What’s good for Portland is good for Tourism • Bring Industry to the table on issues impacting Portland’s viability as a • tourism destination
GoalWorking with Partners, make Portland the best destination possible. OutcomeExert influence in community decision-making that impacts Portland’s quality of life and viability as a travel destination
Key Strategies • Community Action Committee • Represent Travel Portland/Industry on community boards, work groups, task forces • Stay abreast of issues and opportunities
Key Strategies • Community education; PR to enhance • stature of the industry & Travel Portland • Develop & maintain relationships with key tourism and governmental officials
Community Action Committee Transportation Development/Redevelopment Public Safety
Community Action Committee • Transportation issues • Fairless Square • Columbia River Crossing-tolling options • Funding: Federal, State & Local • Transportation options: Transit/cycling
Community Action Committee • Development/Redevelopment • Convention Center area development • OMSI District • Public Market • Urban Renewal Areas & PDC Budget • Rough concept only
Community Action Committee • Public Safety • Sidewalk Management Plan • 10 Year Plan to End Homelessness • Siting of services
What we don’t do: • Campaign Contributions • Most ballot measures • Unless direct tourism impact • General business tax issues
Communication Vehicles • Letters/emails • Printed Materials • Key Message Cards
Events • National Tourism Summit & National Bike Summit, Washington DC • Rally Day • Travel Portland and Trade organization events • State of the Industry • Tourism/Hospitality Awards breakfast • ORA Taste of Oregon • TCLA forums
Challenges & Opportunities • Getting board members engaged • Providing solutions • Social services survey