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Commercials, propaganda, and persuasion

Commercials, propaganda, and persuasion. Mrs. Botkin’s Core 1. Finish these jingles. The best part of waking up is ________ in your cup. Maybe she's born with it. Maybe it's _________ . Give me a break. Give me a break. Break me off a piece of that __________ .

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Commercials, propaganda, and persuasion

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  1. Commercials, propaganda, and persuasion Mrs. Botkin’s Core 1

  2. Finish these jingles... • The best part of waking up is ________in your cup. • Maybe she's born with it. Maybe it's _________. • Give me a break. Give me a break. Break me off a piece of that __________. • What would you do for a __________bar? • Give your breath long lasting freshness with __________.

  3. Types of advertisements

  4. What is the purpose of ads?

  5. How are they effective? http://pbskids.org/dontbuyit/advertisingtricks/whatsinanad.html

  6. Propaganda • Persuades the audience to adopt a particular position or belief through emotional responses or beliefs • May distort reality or “evidence” to make it believable • Persuasion • Convinces the audience to believe a particular point of view using personal, emotional, or moral appeal • Blends facts and emotion so it relies on opinions • Argument • Persuades the audience to accept the truth through reasoning and evident • Uses evidence to discover the truth

  7. Propaganda Techniques Bandwagon Plain Folks Fear Euphemism Repetition Repetition Repetition Repetition Repetition Transfer Testimonial Glittering Generalities Bad Logic

  8. Can you spot the propaganda techniques used in these commercials? • http://www.youtube.com/watch?v=79tMMFja-Fw • http://www.youtube.com/watch?v=xl0x3LlWIig • http://www.youtube.com/watch?v=P82iJ8G8qhw • http://www.youtube.com/watch?v=MDUQW8LUMs8 • http://www.youtube.com/watch?v=jhOqikF9cic • http://www.progressive.com/commercials/progressive-commercials.aspx

  9. Consider your task... • Create a one minute commercial that informs the audience about your group’s poet and persuades them to vote for him/her as the most influential poet of the 20th century. • Things to remember: • Focus on your argument (based on the truth) • Be persuasive • Yes, you will be biased, but you cannot give false evidence

  10. Consider your target audience... • Age • Males or females • Level of education • Prior background or experiences

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