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Techniques of Persuasion and Propaganda U sed in Advertising

Techniques of Persuasion and Propaganda U sed in Advertising. Testimonial. A famous personality is used to endorse the product. Assertion. An assertion is an energetic statement presented as a fact, although it is not necessarily true. Bandwagon.

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Techniques of Persuasion and Propaganda U sed in Advertising

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  1. Techniques of Persuasion and PropagandaUsed in Advertising

  2. Testimonial • A famous personality is used to endorse the product

  3. Assertion • An assertion is an energetic statement presented as a fact, although it is not necessarily true.

  4. Bandwagon • Bandwagon is a form of propaganda. Entices people to join the crowd or be on the winning side.

  5. Bait and Switch • Draw in the customer in offer to sell a product which the advertiser in truth does not intend or want to sell.

  6. Humor-Wit • Customers are attracted to product by using humor. Draws the reader away from the product with humor.

  7. Card Stacking • The propaganda technique that means stacking the cards in favor of the product. The advertisers stress is positive qualities and ignore negative.

  8. Glittering Generalities • The glittering generalities technique uses appealing words and images to sell the product. The message this commercial it will change your life.

  9. Statistics-Facts andFigures • Statistics and objective factual information is used to prove the strength of the product.

  10. Plain Folk • The suggestion that the product is a practical product for ordinary people.

  11. Diversion • Diversion seems to tackle a problem or issue, but then throws in an emotional distraction.

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