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Commercials

Commercials. Adam Lundquist. Money!. Around 20 billion spent on radio advertising Can be anywhere from 25 dollars to 700 per 30 second spot Also depends on the time of day and show.  More popular shows cost more. Benefits of Radio Advertising. Massive Reach Massive Targetability Low Cost.

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Commercials

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  1. Commercials Adam Lundquist

  2. Money! Around 20 billion spent on radio advertising Can be anywhere from 25 dollars to 700 per 30 second spot Also depends on the time of day and show.  More popular shows cost more

  3. Benefits of Radio Advertising Massive Reach Massive Targetability Low Cost

  4. Massive reach     Pretty much everyone has a radio 13,000 Radio stations in the US  94% of the US population over 12 hears the radio in some form at least once a day Radio stations in every state Radios in every car Radio at major media events

  5. Tagetablitilty For example, Alternative: • 63% male, 37% female • Over 83% are less than 44 years old • Adults 25-34 account for almost 28% of the audience • Listening location: 38% car, 31% home 28% work • Geographic skew toward New England , Mountain and Pacific regions • 18% more likely to have children in the home (49% of listeners) • 36.5% earn more than $75k/year • More likely than any other format to use online banking • #1 format in movie attendance • High fast food restaurant usage (31% have eaten at a fast food restaurant 5+ times within last 30 days) Radio can target because stations are grouped

  6. Low cost Radio can cost as little as 25 per spot Production is extremely cheap compared to tv Many radio stations have in house production Can produce spots that involve the DJ's  Synnergy No camera crews, no sound crews can play on many stations (sometimes)

  7. What is an ad Either 15, 30 or 60 seconds Can be national or local Can be either in house or out of house production

  8. What is an ad Either 15, 30 or 60 seconds Can be national or local Can be either in house or out of house production

  9. History of advertising • Egyptions used papyrus to create sales messages and posters • In the middle ages, few people could read signs so symbols were used. Could be thought of as first logo • Town criers • As people became more literate the printed word became more prevelent, however false advertisement became a problem. • Newspaper ads became a great two way street for consumer and paper and advertiser alike

  10. History of advertising con't • Advertisers recognize that women make majority of purches and give them jobs

  11. Radio Ads • At first shows had one sponser ex.Chevrolets Mystery Hour • However GM's realized that they could make alot more money by providing many smaller sponserships • 1960's ads became more creative, used to be a lot less

  12. What we are up against Mobile billboards, TV, People not paying attention, product placement, infomercials, social networking commercials, past experiances, current state of mind, iffy research

  13. How do we fight it Outsmart them, learning the different types of advertisment

  14. The endorsement

  15. Lifestyle

  16. Branding •  Comes from Cattle • A Brand is a name, color, symbol or idea which provides easy identification and provides certain feelings for the consumer • Strong brands produce loyalty • Often associated with an idea • Think Jeep •  Brands reflect a sense of self

  17. Why radio is so great at branding • Stations have allready branded themselves to align with the listeners • If you can make the stations image align with your listeners and the product you are ahead of the game • If you arfe a rap station, placing urban products. If you are a country station pickup trucks • Sports programs often have sports advertisements and beer ads on them 

  18. Reptition is king     • Brand it, and then push it • Geico 

  19. Fear based ads

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