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Paul Mangiamele President & CEO Bennigan’s Franchising Company

The Astonishing Power of 4 Walls Branding and Neighborhood Marketing – Retention is the New Acquisition. Paul Mangiamele President & CEO Bennigan’s Franchising Company. How are we in food service, retailers?. What product can we offer the consumer? Food & Beverage Menu items

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Paul Mangiamele President & CEO Bennigan’s Franchising Company

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  1. The Astonishing Power of 4 Walls Branding and Neighborhood Marketing – Retention is the New Acquisition Paul Mangiamele President & CEO Bennigan’s Franchising Company

  2. How are we in food service, retailers? • What product can we offer the consumer? • Food & Beverage Menu items • How do we move our product? • Neighborhood Marketing/Brand Ambassadors • Social Media • Public Relations • How can we secure financial gain? • By creating a viable franchise model

  3. Creating a Viable Franchise Model • Updated Brand Positioning • New Prototype & Design • New Chef-Driven Food & Beverage Menus • New initiatives to help drive sales through training, neighborhood marketing and guest feedback • Results

  4. Updated Brand Positioning Chef-Driven, Neighborhood Pub for the 21st Century Blending the best of our Legendary past with contemporary flavors, design & technology.

  5. New Concept &Prototype

  6. New Bar Concept

  7. New Dining Concept

  8. A New Attitude • New Menu • A modern look and streamline presentation • Bringing relevance back to our signature items, while creating new and exciting taste profiles

  9. A New Attitude • New Beverage Menu • New look and interactive presentation • Innovative cocktails with a Bennigan’s twist

  10. Bennigan’s University 2012 On-Line Modules • Responsible Alcohol Service • Food Safety and Sanitation • Neighborhood Marketing • Catering Sales • Bar Revitalization

  11. Mindshare

  12. Neighborhood Marketing • Our Neighborhood Marketing Program: • Neighborhood Marketing guide book, annual calendar, marketing plans • Brand Ambassador training • “Print On Demand” site for customizable marketing materials

  13. Bennigan’s in the News

  14. Results • Same stores sales growth for last 6 months • Improved Average Unit Volumes system wide • Improved unit level EBITDA  • New prototype  • 15 new Bennigan's under development  • Signed development agreements representing 30 new restaurants

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