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The Demography of NZ Agribusiness

Explore the demographics of the NZ agribusiness sector and the challenges and opportunities it presents. Topics include changing consumer demographics, human capital in farming, and the significance of ethnicity and culture.

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The Demography of NZ Agribusiness

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  1. The Demography of NZ Agribusiness Adventures in unmapped territories.. Frank Scrimgeour Professor and Dean WAIKATO MANAGEMENT SCHOOL NIDEA Launch Symposium November 24th 2010

  2. The landscape • “Objective 2: Human capabilities are developed in all aspects of the farm system to achieve, personal, professional and industry goals” • “On average, hired farm workers are younger, less educated, more likely to be foreign born, less likely to speak English and less likely to be citizens”

  3. Some of the big issues • Consumer demography • Changing ages and incomes • Changing locations and lifestyles • Human capital in the farm sector: Agricultural leadership and farm/orchard labour • Ongoing contraction in the number of enterprises • Human capital in the processing sector • The significance of ethnicity and culture

  4. Seasonality in Agriculture Agriculture, Forestry, & Fishing: Total Filled Jobs Source: Statistics New Zealand

  5. Evidence about seasonality (Source Timmins)

  6. Migration and Recognised Seasonal Employees Issue • Expectations • Selection • Pastoral care • Competency • Etc. Sources Source: Department of Labour

  7. Some General Hypotheses • There is a declining proportion of dairy farm workers with the potential to become sharemilkers or significant managers • Immigrant workers are crucial to the ongoing success of NZ horticulture • NZ food marketers have paid insufficient attention to global consumer demographics • Meat and dairy industry HRM pays insufficient attention to culture

  8. Thank you scrim@waikato.ac.nz www.waikato.ac.nz/nidea

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