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Jamaica Case Study: Outreach and Communication Techniques for Change

Learn about the outreach and communication strategies used in Jamaica's case study to create the necessary pre-conditions for change. Discover the five preconditions for change and how to influence them. Explore the importance of making mental models explicit and discussing antecedents to behavior. Uncover critical success factors, related technologies, challenges, and ways to overcome them. Trust plays a vital role in achieving effective change.

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Jamaica Case Study: Outreach and Communication Techniques for Change

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  1. Jamaica Case Study Outreach and Communication Techniques The goal of the outreach and communication strategy is to create the necessary pre-conditions for change. Source: OTF Group

  2. Jamaica Case Study Outreach and Communication Techniques Five Preconditions for Change: Moral Purpose Tension Leadership Insight Receptivity It is crucial to understand a country’s current preparedness in terms of the five conditions for change, and study what levers may exist to influence them

  3. Jamaica Case Study Outreach and Communication Techniques Making Mental Models explicit: Mental Models Action Consequences We must go beyond analyzing behavior and identify the antecedents to that behavior so that it can be made explicit and openly discussed. Source: Chris Argyris

  4. Jamaica Case Study Outreach and Communication Techniques Critical Success Factors Related Technologies Inclusive & iterative process Cluster process Balanced Scorecard Anchored by a shared vision Outward looking research Data driven Mental models made explicit Mental Model Surveys Trust All of the above The importance of trust cannot be overstated.

  5. Jamaica Case Study Outreach and Communication Techniques Challenges: patterns of uncompetitive behavior. Paternalism Defensiveness Overreliance on Basic Factors Lack of Customer Focus Poor Understanding of Relative Position Lack of Forward Integration Poor Inter-firm Cooperation These patterns must be quickly identified and overcome if change is to take effect. Source: OTF Group

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