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CONFERENCE THE FUTURE OF TEXTILES 17 October 2013

CONFERENCE THE FUTURE OF TEXTILES 17 October 2013. THE “ROMANIAN TEXTILE CONCEPT” CLUSTER AND THE “NOATEX” POLE OF COMPETITIVENESS Sara Wechsler, Minela Chivu, Mirela Greti Puiu. TEXTEH VI CONFERENCE - THE FUTURE OF TEXTILES - October 2013. “ROMANIAN TEXTILE CONCEPT”.

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CONFERENCE THE FUTURE OF TEXTILES 17 October 2013

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  1. CONFERENCE THE FUTURE OF TEXTILES 17 October 2013 THE “ROMANIAN TEXTILE CONCEPT” CLUSTER AND THE “NOATEX” POLE OF COMPETITIVENESS Sara Wechsler, Minela Chivu, Mirela Greti Puiu

  2. TEXTEH VI CONFERENCE - THE FUTURE OF TEXTILES - October 2013

  3. “ROMANIAN TEXTILE CONCEPT” The industry pillar is represented by the "ROMANIAN TEXTILE CONCEPT", a professional association founded in 2011 by the unconditional agreement of 10 founding companies, manufacturing companies with old traditions in the garments, knitwear, footwear and leather goods industry from the Bucharest - Ilfov area. Nowadays the association has a total of 28 members, out of which 25 are producing companies, the rest being design or textile services companies. * values for 2012 Due to the quality and complexity of the products and services offered, the companies are recognized internationally, working for customers like: Chanel, Fred Sabatier, Oliver Grant, Devernois, El Corte Inglés, Dolce&Galbana, Dress Master, Paul&Shark, Benetton, Kenzo, Lanvin, NG Nilsson, Inditex, Elite, Naive, Comptoir de Cotonniers, Calvin Klein, French Connection, Un Jour Ailleurs, Sandro, IKKS, One step, Hugo Boss, Hennes & Mauritz, Yves Saint Laurent, Oviesse, Pierre Cardin, etc. TEXTEH VI CONFERENCE - THE FUTURE OF TEXTILES - October 2013

  4. “ROMANIAN TEXTILE CONCEPT” Having their own collections and brands, as Miragal, Papucei, Miracat’s, Tata si fiul, Adddress, Corvari’s, Dorin Negrau, Andreea Tincu, Sense, Glamour Fur, Caterina A, the companies take part constantly in international fairs, as the ones in Paris, Londra, Dusseldorf, Tokyo, New York, Dubai, Milano, etc. TEXTEH VI CONFERENCE - THE FUTURE OF TEXTILES - October 2013

  5. “ROMANIAN TEXTILE CONCEPT” The objectives of the cluster 1) INNOVATION, RESEARCH, DEVELOPMENT - Creating and organising a "Textile Technological Centre" - Creating and promoting the brand of the cluster - increasing the added value of the products 2) EDUCATION, TRAINING - Implementing systems of perfecting the professional training - Facilitating the connection between the producers and the young designers 3) MARKETING, INTERNATIONALISATION, COMMERCIAL - Supporting the access to new markets - Promoting and internationalising the cluster 4) PROJECT MANAGEMENT - Initiating and implementing all the ideas of projects for the development of the cluster TEXTEH VI CONFERENCE - THE FUTURE OF TEXTILES - October 2013

  6. “ROMANIAN TEXTILE CONCEPT” • THE PROJECT MANAGEMENT DEPARTMENT • “CLUSTER MANAGEMENT” PROJECT • Financing: SOP-IEC, priority axis 1.3.3. • Activities: • Establishing the cluster development plan • Developing strategies and campaigns to promote the cluster • Developing market researches in order to tackle new markets • Organising workshops, seminars, "Cluster Day“ • Identification of new customer services • Participation in international trade fairs and trade missions • Services of training and qualification of the personnel, exchanges of experience • Partners: the members of the cluster TEXTEH VI CONFERENCE - THE FUTURE OF TEXTILES - October 2013

  7. “ROMANIAN TEXTILE CONCEPT” • THE TRAINING, EDUCATION DEPARTMENT • A. “TEXFEM– INCREASING WOMEN’S SKILLS AND QUALIFICATIONS – PROMOTING THE EQUALITY OF CHANCES IN THE TEXTILE SECTOR” • Financing: SOP HDR • Activities: • - attracting and establishing a target group of 325 women for training or changing their qualification • attracting and improving a target group of 216 women for training courses: pattern makers, sample makers, ICT, innovation management • counselling/guidance for 50 women, who will have a chance to a career after 1 year • campaign to promote success stories of women in management positions in the textile sector Leader: ICPE - Research Design Institute of Energy Partners: INCDTP - National Research and Development Textile and Leather Institute, the RTxC Association and the Gheorghe Asachi University - Faculty of Textile and Leather Industrial Management TEXTEH VI CONFERENCE - THE FUTURE OF TEXTILES - October 2013

  8. “ROMANIAN TEXTILE CONCEPT” • THE TRAINING, EDUCATION DEPARTMENT • B. “PROMISE – PRACTICUM IN FASHION – THE TRANSITION FROM SCHOOL TO ACTIVE LIFE” • Financing: SOP HDR • Activities: • study visits for 300 students in various Romanian textile companies • organising and offering internships in companies for about 100 students • "Fashion in context" gala – fashion show for presenting 10 sellected collections created during the internships • Leader: Romanian Textile Concept (RTxC) Association • Partners: Gea Strategy & Consulting and the University of Art and Design Cluj-Napoca - the Fashion Design Department TEXTEH VI CONFERENCE - THE FUTURE OF TEXTILES - October 2013

  9. “ROMANIAN TEXTILE CONCEPT” THE MARKETING, INTERNATIONALISATION, COMMERCIALDEPARTMENT “PROMOTING THE CREATIVE POTENTIAL OF THE ROMANIAN TEXTILE INDUSTRY” Financing: the Administration of the National Cultural Fund from Romania. - cultural project intended to promote the Romanian textile industry Leader: Romanian Cluster Association (CLUSTERO), Partners:the Romanian Textile Concept (RTxC) Association, INCDTP - National Research and Development Textile and Leather Institute, the National University of Art Bucharest – the Faculty of decorative Arts and Design. TEXTEH VI CONFERENCE - THE FUTURE OF TEXTILES - October 2013

  10. “ROMANIAN TEXTILE CONCEPT” • INNOVATION, RESEARCH, DEVELOPMENT DEPARTMENT • “TEXTILE TECHNOLOGICAL CENTRE – CTT RO TEX BUCHAREST” PROJECT • Financing: Danube Strategy, PA8 • Objectives: • Information transfer • Technological transfer • - Creating new innovative companies • Departments: • - Health and hygiene Department • - Fashion Department • - Yarns, fabrics, non-woven and textile chemistry Department • - Military equipment and protective work Department • - Transport, construction Department • Potential partners: R&D institutes, education institutions TEXTEH VI CONFERENCE - THE FUTURE OF TEXTILES - October 2013

  11. “ROMANIAN TEXTILE CONCEPT” THE “NOATEX” POLE OF COMPETITIVENESS The pole was initiated in 2012, it has national representativeness and is formed by: - The “Romanian Textile Concept (RTxC)” cluster – South Muntenia and Bucharest - Ilfov regions - The “Astrico NE” cluster –Northeast region, with headquarters in Piatra Neamt - The “Traditii Manufactura Viitor” Cluster (TMV) – Southeast region, with headquarters in Focsani - Higher education institutions - R&D institutes - catalyst companies The pole has established a development strategy for 2012 – 2020. TEXTEH VI CONFERENCE - THE FUTURE OF TEXTILES - October 2013 11

  12. “ROMANIAN TEXTILE CONCEPT” The projects of the Noatex Pole of competitiveness Financing: Sectoral Operational Programme Increase of Economic Competitiveness (SOP-IEC), priority axis 1.3.1. Package of 13 projects, grouped on the following types of projects: INVESTMENT PROJECTS - Technology upgrade / production capacities increase - Upgrading / building production facilities - Technological and ICT acquisitions for a more efficient use of the raw materials RESEARCH PROJECTS - Making Eco products through organic processes of finishing the 100% natural textiles - Customised clothing - Made to measure SOFT PROJECTS - The management of the Pole of competitiveness - Supporting the access to new markets by organizing trade missions and market researches - Expanding the access to new markets / customers through participation in fairs - Innovative solutions to capitalize the Romanian traditional elements in fashion lines in order to achieve a country brand - Developing strategies for implementing innovative solutions and creating new products in order to access new markets through the integration of young designers in the production process - Increasing the economic competitiveness through the development of strategic marketing activities TEXTEH VI CONFERENCE - THE FUTURE OF TEXTILES - October 2013 12

  13. “ROMANIAN TEXTILE CONCEPT” "The clusters are a long-term solution, they are not suitable for a thinking limited to a short-term approach, since they represent a strategic dimension that lays the basis of the integration of all the key actors. Each cluster must be dynamic and have the ability to respond to new conditions. Foreseeing this and establishing strategies for future success are the results of implementing an organizational culture, a specific brand and its strategic management specific to the cluster.“ “Ghid de buna practica pentru clustere” (Good Practice Guide for Clusters) INCDTP – Print Group, Bucharest (2011) TEXTEH VI CONFERENCE - THE FUTURE OF TEXTILES - October 2013 13

  14. “ROMANIAN TEXTILE CONCEPT” THANK YOU FOR YOUR ATTENTION! Telephone: +40.21.319.75.16 Fax: +40.21.312.96.36 Email: office@romanian-textile.ro WEB: www.romanian-textile.ro TEXTEH VI CONFERENCE - THE FUTURE OF TEXTILES - October 2013 14

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