Virtual Market Study case on 25 sectors of Romanian economy Dr. Radu Adrian Mlesnita

1. Babes-Bolyai University, Faculty of Economics and Business Administration Virtual Market Study case on 25 sectors of Romanian economy Dr. Radu Adrian Mlesnita Drd. Adela Zifceac International Conference Marketing from Information to Decision, 29-30 October 2010, Cluj-Napoca

2. v-Market v-Market (Virtual Market - vM) is a virtual space where the offers and demands of goods and services are presented in order to make business transactions. v-Market is assisted by online platforms that allow companies to be present simultaneously on the Local - Regional - National Markets as well the EU Single Market - Global Market with marketing strategies, according to the specifics of each market. Mlesnita, Zifceac -Virtual Market. Study case on 20 sectors of Romanian economy

3. v-Market v-Markets are used to raise awareness and develop: - the markets for tangible or intangible products and services; - the sell online (e-commerce/mobile business), - the new techniques for market research and consumer behaviour analyzes, - the more persuasive promotion methods, gathering automatically a huge quantity of information and extracting the knowledge from it. The combination of classical marketing techniques with online marketing creates new opportunities to the companies and makes them more innovative and competitive. Mlesnita, Zifceac -Virtual Market. Study case on 20 sectors of Romanian economy

4. Research • 25 markets’ studies realized during 2008-2010 • Each study focuses on: • - the use of the ICT – Information Communication Technologies in the marketing processes and the presence; • - the virtual market of the Romanian firms and products from different sector of the economy • Gathering data, information and experiences, creating a database and developing a database mining system in order to transform information into advance knowledge • Analysing more than 10.000 Romanian companies Mlesnita, Zifceac -Virtual Market. Study case on 20 sectors of Romanian economy

5. Economy sectors 1. Advertising 2. Agriculture 3. Agro-food products 4. Animal husbandry 5. Automobile and motor vehicles 6. Beauty centers 7. Chemical industry 8. Construction 9. Consultancy and training 10. Distribution - trade 11. Electronics 12. Electro-technical products 13. Fashion 14. Food processing 15. Glass products and ceramics 16. Pulp and paper 17. IT - soft 18. Machine building, equipment 19. Non-governmental organizations 20. Siderurgy 21. Telecommunications 22. Tourism 23. Transport 24. Veterinary medicine - zootech 25. Wood processing and furniture Mlesnita, Zifceac -Virtual Market. Study case on 20 sectors of Romanian economy

6. Use of e-mail addresses Mlesnita, Zifceac -Virtual Market. Study case on 20 sectors of Romanian economy

7. Use of e-mail addresses in each economic sector Mlesnita, Zifceac -Virtual Market. Study case on 20 sectors of Romanian economy

8. Use of websites in each economic sector

9. Use of websites in each economic sector Mlesnita, Zifceac -Virtual Market. Study case on 20 sectors of Romanian economy

10. Use of domain and sub domains for companies’ websites Mlesnita, Zifceac -Virtual Market. Study case on 20 sectors of Romanian economy

11. Percent of invalid e-mail addresses in the selected economic sectors Mlesnita, Zifceac -Virtual Market. Study case on 20 sectors of Romanian economy

12. Percent of invalid e-mail addresses Mlesnita, Zifceac -Virtual Market. Study case on 20 sectors of Romanian economy

13. Final conclusion • The Romanian companies’ presence on the virtual market with business websites as well with the communication by e-mail is still poor. • The transfer of knowledge is slow placing us on the last positions in European Union. • Even if the global virtual market is open to anyone and the international economic relations moved significantly on the Internet, a large number of our companies and their “old fashion” management are adopting with low speed the ICT – Information Communication Technologies. • It is: - a problem of mentality, • - lack of education, • - opposition to change, • - bureaucracy is still in place and to much extended, • - lack of political will. Mlesnita, Zifceac -Virtual Market. Study case on 20 sectors of Romanian economy

14. Final conclusion The measures to be taken are: - more IT equipments and more soft application in companies, universities, schools, public institutions etc. - more wireless communications in towns and villages, - less bureaucrats and “pen and paper” employees, - more training in ICT with every employee, especially those working in the public institutions and companies, - all accounting, financing, banking…other bureaucratic activities to be replaced with IT - softs CRM, ERP, eDocManagement, iBanking… other mBIZ application. A new generation is coming on the v-Market: netG They will solve this gap and will make the Romanian enterprises again: creative, innovative and competitive in a sustainable economy. Mlesnita, Zifceac -Virtual Market. Study case on 20 sectors of Romanian economy

15. Research : Dr. Radu Adrian Mlesnita President Transilvania Business Center www.Mlesnita.ro Drd. Adela Zifceac Director Transilvania Business Center Phd. Student - Babes-Bolyai University www.Zifceac.ro catcluj@gmail.com +40 722 354 447 , +40 744 547 781 www.e-CAT.ro Mlesnita, Zifceac -Virtual Market. Study case on 20 sectors of Romanian economy