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Metro Atlanta: Rise, Connect, Inspire

Metro Atlanta is a vibrant region of visionaries, inventors, and creatives who are transforming into a top tech market and a logistics hub. We produce and retain the world's best talent in creative, tech, and executive fields. Our diverse and inclusive environment inspires innovation, while our quality of life thrives with numerous headquarters, cultural attractions, and affordability.

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Metro Atlanta: Rise, Connect, Inspire

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  1. ATL BRAND BOX

  2. OUR NARRATIVE Metro Atlanta isn’t up and coming – it’s here, it’s now and it’s next. A region of visionaries who do what others never imagined. Inventing. Connecting. Inspiring. Thriving. We nurture and welcome the brightest talent – global leaders who disrupt the status quo and crusade to change the world. We are dreamers who galvanized the Civil Rights Movement, creatives who are redefining digital entertainment and innovators who are paving an inclusive way to urban development. We are lively suburban main streets, lakes nestled in lush greenspaces and bustling nightlife in the city – the options are endless. In metro Atlanta, we share one ambition: TO NEVER STOP RISING.

  3. METRO ATLANTA 29 COUNTIES Atlanta MSA

  4. POPULATION GROWTH • Current Population: 5.9 Million (2017) • Total Population Change: +89,000 (2016-2017) • Net Migration: +54,000 (2016-2017) • Annual Growth Rate: Atlanta 1.5% vs. U.S. 0.7% (2016-2017) Source: U.S. Census Bureau, Population Division

  5. LABOR FORCE GROWTH • Current Labor Force: 3.0 Million (2017) • Labor Force Change: +90,000 (2016-2017) • Annual Growth Rate: Atlanta 3.0% vs. U.S. 0.7% (2016-2017) Source: U.S. Bureau of Labor Statistics; Federal Reserve Economic Data (FRED)

  6. we are transforming intoa TOP TECH MARKET

  7. WE INVENT We are transforming into a top tech market • 9th largest metro area with nearly six million residents and three million in the workforce • Home to 15 Fortune 500 companies • One of top 10 tech startup ecosystems in the nation – Startup Genome, 2017 • #2 next big tech hub that’s still affordable – Realtor.com • #1 U.S. city for startups that is not New York or San Francisco – FitSmallBusiness.com, 2018

  8. home to the world’s busiest airport, we’re a BONA FIDE LOGISTICS HUB at the center of the world’s most important markets

  9. Home to the world’s busiest airport, we’re a bona fide logistics hub at the center of the world’s most important markets WE CONNECT • #2 metro area for digital supply chain, ahead of five major U.S. metros – Deloitte • One of 19 knowledge capitals in the U.S. and Europe • #1 world’s busiest airport (104 million passengers in 2017) – Airports Council International, 2018 • 80% of the U.S. is reachable within two delivery days by truck via metro Atlanta’s highways or within two hours by plane

  10. HARTSFIELD-JACKSON ATLANTA INTERNATIONAL AIRPORT • #1 Airport in the U.S. for Number of Nonstop Markets Served • #1 Airport in the World for Most Passengers and Most Aircraft Movements • Within a Two-Hour Flight of 80% of U.S. Population • Capital Improvement Plan (ATLNext) Source: Hartsfield-Jackson Atlanta International Airport; Innovata Schedules, via InterVISTAS, July 2018

  11. we are producing and retaining the WORLD’S BEST creative, tech and executive TALENT

  12. HIGHER EDUCATION • Georgia State University awards more bachelor’s degrees to African Americans than any other public university in the U.S. • Georgia Tech leads the nation for number of engineering bachelor’s degrees awarded; Tech awards more engineering bachelor’s degrees to African American and women students than any other school in the country • Spelman College is the top Historically Black College and University (HBCU) in the U.S. • More than 290,000 students enrolled in the 64 two- and four-year colleges and universities in the Atlanta/Athens area • More than 52,000 associate, bachelor, master, and doctorate degrees awarded annually in the Atlanta/Athens area • HOPE tuition scholarship/grant programs available to qualifying Georgia residents pursuing a certificate, diploma or undergraduate degree Source: IPEDS, Fall 2017; Georgia Student Finance Commission; U.S. News & World Report 2019 Undergraduate Rankings; Diverse Issues in Higher Education 2018; Engineering by the Numbers, Yoder, 2017

  13. We are producing and retaining the world’s best creative, tech and executive talent WE INSPIRE • Home to more than 275,000 students enrolled in 60 colleges and universities • #1 metro area for openings for STEM graduates – WalletHub, 2017 • #5 metro for retaining college grads from two- and four-year institutions • #2 metro area for quality of engineering universities – WalletHub, 2017

  14. our quality of life is second to none with a DIVERSE, INCLUSIVE, CREATIVE ENVIRONMENT that welcomes everyone

  15. Our quality of life is second to none with a diverse, inclusive, creative environment that welcomes everyone WE THRIVE • Home to more than 1,100 regional and global headquarters locations – BusinessWise, 2017 • Hip hop capital of the universe - WalletHub, 2018 • City for Gaming Environment – WalletHub, 2017

  16. QUALITY OF LIFE • #1 Moving Destination in the Nation (for eight consecutive years) - Penske, 2011-2018 • #1 Most Affordable Big City - WalletHub, 2018 • #1 City for Most Museums Per Capita (tie)- WalletHub, 2018 • #3 Largest Arts Organization in U.S. – Woodruff Arts Center • 10 Professional Sports Teams • #1 City for Major League Soccer Attendance - Atlanta United - SoccerStadiumDigest.com, 2018

  17. GEORGIA BUSINESS ENVIRONMENT • Right-to-Work State • Employment-at-Will State • Corporate Income Tax Rate: 5.75% • Single Factor Apportionment (based exclusively on gross receipts in Georgia) • Franchise Tax: Max $5,000 annually • AAA Bond Rating • Fully-Funded Rainy Day Fund #1 State for Business Climate- Site Selection, 2013-2018 (for the sixth consecutive year) #1 State for Doing Business- Area Development, 2014-2018 (for the fifth consecutive year) Source: State of Georgia

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