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e-box Work shop. InfoPanels. Local weather forecast Onsala Sunny until 14. 00, rain expected later [weather] [tv] [ mail ] [music] [home]. Low cost LCD, simple, low bandwidth. Wireless. e-box. Internet. e-box Mail Weather Pictures Music Home TV Alarm Shopping
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InfoPanels Local weather forecast Onsala Sunny until 14. 00, rain expected later [weather] [tv] [mail] [music] [home] Low cost LCD, simple, low bandwidth Wireless e-box Internet e-box Mail Weather Pictures Music Home TV Alarm Shopping Calendar High end color LCD with Touch Screen Operator Provider
InfoPanels • We need clients to show the information related to the services • Low cost wireless LCD panel • High end color panel with family pictures • Carousel with information • High priority info: • Alarms, weather changes, • Location: Kitchen, living room, bed room
Why Do I Want to Have it? • No need to carry a device in the house • Unobtrusive • Personalized information • when I need it • where I need it • Control panel for bundles • Cost per display • LCD: ~ $150, Color LCD: ~ $250
Operator • Personalized information • Local weather with warnings for rain, storm • Caller ID with name instead of number • Mailbox (you have mail) • SMS • ... • Advertising (limited) • Conduit for providers
ERICSSON • Selling Hardware • Displays • e-box • Frameworks for services and management
Storage Unit • Provide maximum storage >30 Gb • (Optional) Interfaces to • PC (documents, mail) • Audio/Video Recording • Printers, Scanners, Digital camera's • Provide backup over the net • Data management software • Allow bundles to access relevant data
Storage 3pp services • Intelligent Electronic Program Guide • Time shifting • Always records for you the latest news • Indexing, sorting, associating and searching • Forget-me-not • Find relevant associations in the background • Subscriptions • Top 10, new editions of favorite pop stars
Why • User • Reliable fast huge storage • 3-party services can work with interesting data • Operator • Paid services like backup, subscriptions • ERICSSON • Equipment • Infrastructure
Inter[net]com e-box Wireless Internet Inter[net]com e-box Wireless Operator Inter[net]com
Inter[net]com • Ease of use • Point to Point, No setup • Works like any other intercom, but world wide • Baby watch • Voice mail • Family intercom • Talk to your mother with 1 press of the button • Extend with home automation control
Why • Operator, paid services • Directory service • Multi party setup • Voice mail • Integration with IP telephony • ERICSSON • Equipment, Infrastructure • Directory software
Wireless speakers Bed room Wireless Internet e-box Living room Operator Operator Providers Kitchen
Wireless speakers • e-box should control n-pairs of wireless speakers • bed room, living room, kitchen • Music from Internet or storage • Internet radio, Napster, www.mp3.com • Messages: 'You have mail' • No more audio equipment • Certificate in sealed component • Encrypted digital in, analog out
Why • Operator • Provide encrypted music at lower cost because it cannot be digitally copied • Cool service • ERICSSON • Equipment • Infrastructure • Patent?
Deployment models • Controlled • Well known ERICSSON Reference model • Customer lock in needed • Central management • Open • Current PC model • Services loaded from anywhere
Controlled Deployment • Advantages • Defined reliability • Ease of use and mind for customer • Immediate scaling • Payment model • Disadvantages • Central management is bottleneck for innovation • Very difficult market start because too many chicken-egg problems
Open model • Advantages • Easier to have real innovation • No customer lock in, more customer choice • Could start yesterday • Disadvantages • Incompatibilities between services • User needs to be more technical savy • Slower scaling (diversification) • Advertising no good payment model in the long run
Provocations • Openness will succeed because before manufacturers, providers and operators have their act together, this model is already in place • The closed model will win because the open model will be so messy that customers want the reliability of the telephone system • The internet is completely unlike the telephony system. Lack of lock in makes operators like today infeasible in the long run.