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Viral Marketing

Viral Marketing. What is Viral Marketing?. Definition: A marketing strategy that relies on people rather than campaigns Increasing brand awareness through social networks Self replicating viral process – word of mouth or via internet Why do company’s use it?

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Viral Marketing

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  1. Viral Marketing

  2. What is Viral Marketing? • Definition: • A marketing strategy that relies on people rather than campaigns • Increasing brand awareness through social networks • Self replicating viral process – word of mouth or via internet • Why do company’s use it? The role it plays in your business depends on four factors: 1- The nature of your product 2- The people you’re trying to reach 3- Your customer connectivity 4- The strategies used in your industry. Since these factors can change over time, the importance of buzz to your business and industry can fluctuate.

  3. Which Products Use Viral Marketing • Products that somehow create high involvement among customers: • Exciting products • Innovative products • Personal experience products • Complex products • Expensive products • Observable products

  4. History? • This field began sixty years ago with a study of the spread of hybrid seed corn among Iowa farmers • Debate about when it actually started • Today, some five thousand studies later, we know a great deal more about the diffusion model.

  5. Types of Viral Marketing Online Offline Buzz :is all the word of mouth about a brand. It’s the aggregate of all person-to-person communication about a particular product, service, or company at any point in time.

  6. Offline Viral Marketing • Key Factors:  The first step in trying to find the individuals who act as hubs is to understand that such people come in many shapes, colors, and forms. In general, I’ve found they can be classified into four groups. First, I distinguish hubs based on the number of links they make with other individuals. • Regular Hubs • Mega-Hubs • Expert Hubs • Social Hubs

  7. SWOT

  8. SWOT

  9. Successful VS Failed Campaigns Successful Failed Momenta • Endnote

  10. Online Viral Marketing

  11. Successful VS Failed Campaigns Successful Failed Walmart Starbucks Skittles Molson • Old Spice • Evian • T-Mobile

  12. Famous Social Networks • Youtube • Facebook • MySpace • Twitter • Blogger • Hotmail • Flickr • Gmail

  13. Recommendations • Great Idea, Bad Execution • You Aren’t Promoting It Right • You Didn’t Spend Enough Time On Metadata • Your Campaign Is Unoriginal • Your Video Is Too Much Like A Commercial Ad

  14. Thank You! Questions???

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