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Viral Marketing. What is it?. Viral Marketing involves media that is so engaging that it gets passed along from person to person so that exposure grows exponentially. Will It Blend? Blendtec. David After The Dentist 72M. Chad Vader 11M Blame Society Productions ( .net ).
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What is it? • Viral Marketing involves media that is so engaging that it gets passed along from person to person so that exposure grows exponentially.
David After The Dentist 72M Chad Vader 11MBlame Society Productions (.net) David and Dad make$200,000 in ad revenues
Huntsville Rapist Bed Intruder Song • Original News Cast • Gregory Brothers’ Remix – starring Antoine Dodson
Literal Videos – Time’s Top Viral Video 2009 (#6) • “Total Eclipse of The Heart”--Bonnie Tyler
Meme • a cultural unit (an idea or value or pattern of behavior) that is passed from one person to another by non-genetic means (as by imitation); "memes are the cultural counterpart of genes"wordnetweb.princeton.edu/perl/webwn • An idea or concept that attains online popularity, is passed from person to person, and becomes part of culture (somewhat like an inside joke).
Virtual Bartender • Beer World
QUESTIONS? • Marketing Sherpa 2006 http://www.marketingsherpa.com/article.php?ident=27305