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WEBCAST – MARCH 20, 2015

Join the SHRM Volunteer Leaders' Summit 2015 to learn strategies and resources for creating a successful chapter marketing plan. Facilitated by Jason Gudenius from Marketing General Incorporated.

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WEBCAST – MARCH 20, 2015

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  1. VOLUNTEER LEADERS’ SUMMIT 2015NOVEMBER 19-21, 2015 | WASHINGTON, DC WEBCAST – MARCH 20, 2015 Jason Gudenius, CDM Marketing General Incorporated (MGI) DEVELOPING AN EFFECTIVE CHAPTER MARKETING PLAN

  2. SHRM VOLUNTEER LEADERS’ SUMMIT | 2015 Facilitator: Jason Gudenius, CDM Senior Account Director at Marketing Marketing General Incorporated (MGI) 2015 SHRM VOLUNTEER LEADERS' SUMMIT

  3. SHRM VOLUNTEER LEADERS’ SUMMIT | 2015 Panelist: Brian Calvary, CAE Currently: Manager of CHRE Engagement HR People + Strategy, SHRM’s executive network Formerly: Membership Director Greater Washington Society of CPAs (GWSCPA) 2015 SHRM VOLUNTEER LEADERS' SUMMIT

  4. SHRM VOLUNTEER LEADERS’ SUMMIT | 2015 Panelist: Elizabeth Weaver Engel, M.A., CAE CEO and Chief Strategist Spark Consulting LLC 2015 SHRM VOLUNTEER LEADERS' SUMMIT

  5. SHRM VOLUNTEER LEADERS’ SUMMIT | 2015 Panelist: Melody (Mel) Jordan-Carr Sr. Director, Member Relations ASAE: The Center for Association Leadership 2015 SHRM VOLUNTEER LEADERS' SUMMIT

  6. SHRM VOLUNTEER LEADERS’ SUMMIT | 2015 SHRM Staff: Chantal Rotondo Manager of Membership Acquisition Marketing Society for Human Resource Management (SHRM) 2015 SHRM VOLUNTEER LEADERS' SUMMIT

  7. SHRM VOLUNTEER LEADERS’ SUMMIT | 2015 SHRM Staff: Laurie McIntosh, SHRM-SCP, CAE Director of Membership & Member Programs Society for Human Resource Management (SHRM) 2015 SHRM VOLUNTEER LEADERS' SUMMIT

  8. SHRM VOLUNTEER LEADERS’ SUMMIT | 2015 SHRM Staff: Sherry Johnson, SHRM-SCP, CAE Field Services Director [AR, LA, MS, OK, TX] Society for Human Resource Management (SHRM) 2015 SHRM VOLUNTEER LEADERS' SUMMIT

  9. SHRM VOLUNTEER LEADERS’ SUMMIT | 2015 Resources: • Marketing General Incorporated (MGI); http://www.marketinggeneral.com/ • ASAE & The Center for Association Leadership; http://www.asaecenter.org/ • The Decision To Join: How individual determine value and why they choose to belong; authors: James Dalton and Monica Dignam; Research and Analysis from ASAE & The Center for Association Leadership • Membership Essentials: Recruitment, Retention, Roles, Responsibilities, and Resources; published by: ASAE & The Center for Association Leadership; developed by: ASAE & The Center Membership Section Council; edited by: Sheri Jacobs, CAE and CarylannAssante 2015 SHRM VOLUNTEER LEADERS' SUMMIT

  10. ASAE Publication Resourcesasaecenter.org/bookstore SHRM VOLUNTEER LEADERS’ SUMMIT | 2015 2015 SHRM VOLUNTEER LEADERS' SUMMIT

  11. SHRM VOLUNTEER LEADERS’ SUMMIT | 2015 Resources: • Membership Marketing on a Shoestring Budget presentation, by Elizabeth Engel: http://getmespark.com/marketing-on-a-shoestring-budget-bonus-tips/ • Welcoming New Members :: Do You Know How to be a Member? http://getmespark.com/do-you-know-how-to-be-a-member/ • Leading Engagement from the Outside In: Become an Indispensable Partner in Your Members’ Success; a new whitepaper, by Elizabeth Engel, taking a unique perspective on Member Engagement - http://bit.ly/1GPNUM6 • SHRM Volunteer Leaders’ Resource Center (VLRC): http://www.shrm.org/vlrc • Coming soon! New membership marketing tools through the updated VLRC. 2015 SHRM VOLUNTEER LEADERS' SUMMIT

  12. SHRM VOLUNTEER LEADERS’ SUMMIT | 2015 THANK YOU!

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