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Lost Cabin Media Business Plan

Lost Cabin Media Business Plan. Jessie Senglaub, Josh Tompkins, Phil Ogaard, Luke Peterson. Marketing. Unresolved Problems Artists do not have a professional venue to value and showcase their wears to the world. Is the market big enough for Lost Cabin Media?

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Lost Cabin Media Business Plan

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  1. Lost Cabin MediaBusiness Plan Jessie Senglaub, Josh Tompkins, Phil Ogaard, Luke Peterson

  2. Marketing Unresolved Problems • Artists do not have a professional venue to value and showcase their wears to the world. • Is the market big enough for Lost Cabin Media? • Will the market be profitable for Lost Cabin Media?

  3. Market Categories

  4. Target Markets

  5. Porter’s 5 Forces

  6. Value Proposition

  7. Distinct Competency Product Leadership • Service provided by no other website • Professional site for artists, employers, general public • Too soon to claim customer intimacy, operational excellence, monopoly, or brand

  8. Positioning Statement For employers and professional artists our service of providing a new way to connect and upload content on the Internet is the most professional among all of the existing websites on the Internet because our professionalism and proven operations will bring people to the site. The positioning statement for Lost Cabin Media is strong because there is no other website on the Internet today that provides the same services as this company.

  9. Marketing Mix

  10. Operations-Cost Categories-

  11. Programming Costs Team Build

  12. Marketing Costs Very high marketing spent to ensure market capture • $300k in year one • 10% through year 5, 2% growth thereafter

  13. Manager Costs One manager will be needed in the first year of operations. Additional managers will be hired in year 3 and year 5.

  14. Cost for Reviews A core advantage to using Lost Cabin is the potential for professional review. Art will be reviews by a professional in the industry upon receiving 200 independent peer reviews and achieving a 9 out of 10 rating.

  15. Credit Card Fees Year one total transactions (upload and download) is expected to be just over 627 thousand.

  16. Financials-Free Cash Flow by Year-

  17. Revenue VS Costs

  18. Revenue Breakdown

  19. Cost Breakdown

  20. Dividends by Year

  21. Free Cash Flow by Year

  22. Free Cash Flow by Year

  23. Free Cash Flow by Year

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