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Digital

Digital. DNA. How to improve your “ Find ability Quotient”. Seven Combinations To Being Found. Who is the Search Leader ?. NEW YORK– September 19, 2007 – Nielsen//NetRatings reports August 2007 data for the Top U.S. Search Providers. WOW!. Don’t ignore these “little” guys.

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Digital

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  1. Digital DNA

  2. How to improve your “Findability Quotient” Seven Combinations To Being Found

  3. Who is the Search Leader? NEW YORK– September 19, 2007 – Nielsen//NetRatings reports August 2007 data for the Top U.S. Search Providers. WOW! Don’t ignore these “little” guys. Source: Nielsen//NetRatings MegaView Search

  4. Seven Combinations to Being Found • Content • Keywords • Titles • Meta Tags • Alternative Text • Headings • Links

  5. Meaningful Content And… • Correctly spelled words • Frequent updates • Brief Paragraphs • Bulleted and numbered lists • Text contains numerous terms related to the keywords, as well as stem variations of the keywords

  6. Descriptive Titles are Essential "Most search engines place much more weight on the page title tag text than any other on page element.“ Aaron Matthew Wall, SEO Book 2007 According to Google, 30,400,000 pages were found to have the word “welcome” in their titles. When is the last time you typed “welcome” as part of a search? Not very Descriptive: “Welcome to Joe’s Website!” 30,400,000! “welcome” in Page Title

  7. Descriptive Title Example Much Better: Joe’s Steak and Seafood Casual Restaurant in Portland

  8. Pick Your Keywords Wisely Search: WashingtonGala Apple Yes, This! Search: Apple This? This? Or this?

  9. Keywords Displayed in Search Listing

  10. When Meta Tags Matter

  11. When Meta Tags Matter

  12. Alternative Text Dale Chihuly handblown flower glass ceiling Bellagio Las Vegas What You May See What Search Engines See without Alt Text What Search Engines See with Alt Text

  13. Content Construction Matters <H1>Steak</H1> <H2>Rare Medium</H2> Headings Matter

  14. So Far…

  15. Links in Your Site (in-Link)

  16. Links to Your Site Quality Before Quantity

  17. How Do I Find Out More? MAXAMINE, Inc. Sales www.maxamine.com 1-888-313-8558

  18. Digital DNA

  19. Searching is Important. Finding is Better. • 93% of consumers worldwide use search engines to find and access websites.Source: Forrester Research • 57% of internet users search the web every day and 46% of those searches are for product information or services.Source: SRI • Attracting a loyal audience to your website is best achieved through top search engine listings.Source: Forrester Research Media Field Study • 85% of qualified Internet traffic is driven through search engines, however 75% of search engine users never scroll past the first page of results.Source: Seventh WWW User Survey - Georgia Institute of Technology • Users looking for products on-line are far more likely to type the product name into a search engine (28%) rather than go into an engine's "shopping" channel (5%) or click on banner ads (4%)Source: Jupiter Media Metrix and NPD

  20. Search & Portals Customer Satisfaction FindMAX increases your website search indexability, improving your customers satisfaction. ForeSee Results, www.ForeSeeResults.com, 2007

  21. FindMAX Development Partners

  22. Additional Analytical Views • Document Properties • PDF’s • Word • PowerPoint • HTML Structure • Missing H1’s • Low Body Content • Skipping Levels • Key Pages • Most Linked In • Most Linked Out • Largest Images • Largest Web Pages • Many more… • In-Link Text • Meta Keyword Comparison • Title, H1, • Meta Data • Compliance • Coverage • Duplicate Tags • Duplicate Keywords • Missing ALT Text

  23. Targeted Keyword Comparison User defined directory or regular expression User defined keyword(s)

  24. Search Engine Coverage (Internal)

  25. Pick Your Content

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