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LOCAL FORUMS FOR DEVELOPING PARTICIPATORY DEMOCRACY T his project is co-financed by the European Commission under the Fundamental Rights and Citizenship Programme. digital. ACTION. 1. Effective cause campaigning online. “The only thing necessary
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LOCAL FORUMS FOR DEVELOPING PARTICIPATORY DEMOCRACYThis project is co-financed by the European Commission under the Fundamental Rights and Citizenship Programme digital ACTION
1 Effective cause campaigning online
“The only thing necessary for the triumph of evil is for good men to do nothing.” Edmond Burke 1729-97
2 Yes we can! Getting young people to vote
mind your language! • AVOID the ‘dry’language of politics and EU! • AVOID talking about institutions and detailed processes of EU and government • DO remind people why its important to vote • DO talk about the issues they will care about eg climate change, employment • DO use relevant language for the audience – friendly, casual, challenging, optimistic • DOreward and/or acknowledge involvement • DOpersonalise where possible • DOcollect data, keep the contact (dialogue) going, and consider SMS
3 Using freetools to network
4 Case study: Megamouth
LIVE ACTIVITY ON THE DAY: BLOGS, G-MAPS, IMAGES ANDMEGAMOUTH
5 Rules • Copy the best : look at MyBO, Jaagore etc - what works best? Copy it! Don’t ‘re-invent the wheel’. • Go to where people are – don’t hope they will come to you. Be in the right spaces for your target audience: Facebook, MySpace, Bebo, Tuenti (Spain), Bahu (France/Belgium), BlackPlanet, hi5 (Portugal), Netlog, Skyrock (French), Zoo (Greece) etc • Make your site relevant and live – change content continuously, allow subscription to feeds, registration and blogging. Your site should act as a ‘portal’ to your other internet presences eg on Facebook, YouTube, Twitter etc. • Don’t just hope they will come to you! Go out and seek ‘friends’ or ‘followers’. If you link to them, they will link to you. Promote! Promote! • Match online activity with offline activity – web people are multi-dimensional people! They don’t just want ‘virtual’ friends and activities. • Offer rewards. Even ‘virtual rewards’ – eg you can grade people according to how much they’ve done to promote the message – eg bronze/silver/gold ambassadors etc or link with a local musician and offer incentives like concert tickets or CDs • Allow contribution - People love to upload photos, comments and videos. If you make a flickr group you can get people to link to your group and their pictures can come through in a flickr gadget to your site!
