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The Essentials of Communicating Research CCW - SaciWATERS Kathmandu, 19 June 2013

The Essentials of Communicating Research CCW - SaciWATERS Kathmandu, 19 June 2013. Climate Change and Water program goal: ‘support applied, policy relevant research to help people adapt to the water related impacts of climate change’. CCW prospectus (2010). Why Communicate?.

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The Essentials of Communicating Research CCW - SaciWATERS Kathmandu, 19 June 2013

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  1. The Essentials of Communicating ResearchCCW - SaciWATERSKathmandu, 19 June 2013

  2. Climate Change and Water program goal: ‘support applied, policy relevant research to help people adapt to the water related impacts of climate change’. CCW prospectus (2010)

  3. Why Communicate? Success in our work can be judged by: • the quality of our work and the RELEVANCEof our results • how well it is noticed -PROFILE Visibility determined by: • how well you promote your research outputs All to achieve IMPACT: • Successful research uptake means policy impact • Continued investment in research area – sustainability of outputs

  4. Climate Change Impact: how do we get from here to here?

  5. What is communication? Communication Dissemination

  6. What is communication? Message sent! Communication

  7. What is communication? Message received! Communication

  8. How to communicate….. • Be clear about your message • Know your audience • Don’t assume people know what you are talking about! • Pick your tools carefully

  9. Be clear about your message…..

  10. Know your audience… Put yourself in their shoes- what is important to them?

  11. Adapt your message to fit your audience Keep complex concepts simple – KISS rule Make you message relevant to the audience eg. human stories; smart economic solutions; sustainable growth; etc. A picture can tell a thousand words…..

  12. Don’t make assumptions… Don’t assume prior knowledge of a topic Avoid jargon and too much technical detail

  13. Avoid… …overloading people with one-way information

  14. Use appropriate tools for appropriate tasks • Look at the tools that your peers are using for good and BAD examples • Take advice from skilled communications officers • Observe current trends on the web, social media, video, radio and in print • (web pages are not ‘cut & paste’ from project docs) • Choose media interventions carefully • Take advantage of external events you can participate in without the burden of organization

  15. Cont. • Choose and ‘use’ your champions carefully • Be prepared for two-way communication and be ready to provide appropriate follow up • Learn from other sectors • Be prepared to change your message – if you have been saying the same thing for 20 years without any success you need to REPACKAGE or CHANGE THE MESSAGE

  16. How to communicate….. • Be clear about your message • Know your audience • Don’t assume people know what you are talking about! • Pick your tools carefully

  17. Thank-you! Acknowledgements: Anna Katrami, EU Comms Unit

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