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The Power of the Pen 1890-1920. Joseph Pulitzer. New York World "expose all fraud and sham, fight all public evils and abuses, and to battle for the people with earnest sincerity". The Pulitzer Prize. William Randolph Hearst. New York Journal
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Joseph Pulitzer • New York World • "expose all fraud and sham, fight all public evils and abuses, and to battle for the people with earnest sincerity".
William Randolph Hearst • New York Journal • Believed by many to have initiated the Spanish-American War in 1898 to encourage sales of his newspaper, he also advocated political assassination in an editorial just months before the assassination of President McKinley.
R.F. Outcault • The Yellow Kid • 1st Cartoon published in the paper • Left Pulitzer, joined Hearst. • 2 “Yellow Kid” comics
“Yellow”journalism • When his artist correspondent, Frederick Remington, arrived in Cuba to cover the anticipated Spanish-American war only to find there were no visible signs of war and cabled Hearst for permission to come home, Hearst reportedly cabled back, ''You provide the pictures, and I'll provide the war.''
“Yellow” journalism • Use of extreme sensationalism to attract readers • Derived from an early comic strip character called the “Yellow Kid” • First appeared in Joseph Pulitzer’s New York World • He and William Randolph Hearst (New York Journal) exaggerated stories to attract readers and sell papers • Contributed to U.S. involvement in the Spanish-American War
Yellow Journalism Stretch the truth in order to GET READERS This Powerpoint is brought to you by