1 / 23

YPO/WPO Joint Chapters Meeting, October 15, 2008

Speech on how social media is impacting enterprises.

charleneli
Download Presentation

YPO/WPO Joint Chapters Meeting, October 15, 2008

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Succeeding With Social Technologies Charlene Li Altimeter Group 1

  2. Is this what social media is about? Source: Wordle.net

  3. Focus on relationships, not technologies What kind of relationship do you want? Transactional Occasional Impersonal Short-term Passionate Constant Intimate Loyal 3

  4. Process and goals lead to strategy 4

  5. This is radical listening 5

  6. Dell used blogs to start a dialog 6

  7. Helping users support themselves

  8. Starbucks innovates with the groundswell

  9. Everyone becomes a marketer 9

  10. Org charts become less relevant 10

  11. BlueShirtNation.com supports Best Buy’s front line employees

  12. Firewalls will disappear 12

  13. Getting Started 13

  14. #1: Start small Listen first Experiment

  15. #2: Develop relationships, not campaigns 15

  16. #3: Set free the right voices Lionel Menchaca Dell Paula Drum H&R Block Ed Terpening Wells Fargo Steve Bendt & Gary Koelling Best Buy 16

  17. #4: Get the help you need See a list at wiki.altimetergroup.com 17

  18. How to find good help • Focuses on relationships, not campaigns. • Uses social media successfully themselves. • Commits resources to learning and training. • Has learned from their mistakes. • Respects and is humbled by the medium. 18

  19. #5 Prepare for failure

  20. The biggest challenge 20 Photo: Kantor, http://www.flickr.com/photos/kantor

  21. Develop intestinal fortitude

  22. Summary • Determine the kind of relationship you want to have with your audience. • Start with one simple goal. • Create an environment to quickly learn from the mistakes you’ll be making.

  23. May the groundswell always be with you. Charlene Li Altimeter Group charlene@altimetergroup.com blog.altimetergroup.com Slides available at www.slideshare.net/charleneli Copyright © 2008 Altimeter Group

More Related