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Speech on how social media is impacting enterprises.
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Succeeding With Social Technologies Charlene Li Altimeter Group 1
Is this what social media is about? Source: Wordle.net
Focus on relationships, not technologies What kind of relationship do you want? Transactional Occasional Impersonal Short-term Passionate Constant Intimate Loyal 3
BlueShirtNation.com supports Best Buy’s front line employees
#1: Start small Listen first Experiment
#2: Develop relationships, not campaigns 15
#3: Set free the right voices Lionel Menchaca Dell Paula Drum H&R Block Ed Terpening Wells Fargo Steve Bendt & Gary Koelling Best Buy 16
#4: Get the help you need See a list at wiki.altimetergroup.com 17
How to find good help • Focuses on relationships, not campaigns. • Uses social media successfully themselves. • Commits resources to learning and training. • Has learned from their mistakes. • Respects and is humbled by the medium. 18
The biggest challenge 20 Photo: Kantor, http://www.flickr.com/photos/kantor
Summary • Determine the kind of relationship you want to have with your audience. • Start with one simple goal. • Create an environment to quickly learn from the mistakes you’ll be making.
May the groundswell always be with you. Charlene Li Altimeter Group charlene@altimetergroup.com blog.altimetergroup.com Slides available at www.slideshare.net/charleneli Copyright © 2008 Altimeter Group