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Practice , Makes Preconditioning Pay

Practice , Makes Preconditioning Pay. TODAY’S GOAL. Lay the foundation to develop a management plan aimed at increasing herd profitability with a preconditioning program. TODAY’S REALITY. Calves are sold, but not really marketed for sale.

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Practice , Makes Preconditioning Pay

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  1. Practice, Makes Preconditioning Pay

  2. TODAY’S GOAL Lay the foundation to develop a management plan aimed at increasing herd profitability with a preconditioning program.

  3. TODAY’S REALITY • Calves are sold, but not really marketed for sale. • Planning and management with a team of advisors is not prioritized or practiced.

  4. OUR AGENDA • Building An Advisory Team • Preconditioning Practices • Marketing

  5. BENEFITS • Increased Profitability. • Greater Flexibility In Marketing.

  6. TEAM BUILDING • Key Resource Advisors • Herd Health Veterinarian • Extension Educator • Other Advisers: Health Range Management Nutrition Genetics Finances Marketing

  7. TEAM BUILDING • Set attainable goals. • Plan and execute strategies. • Evaluate results and adapt accordingly.

  8. PRECONDITIONING PRACTICES Purdue Extension summary of 11 years of data from an Indiana beef herd, 1999-2009. (W. Mark Hilton, DVM, Diplomate ABVP-beef cattle, Veterinary Clinical Services; Nicole Olynk, PhD, Agricultural Economics; Purdue University, Managing Your Beef Herd: Highlighting Key Determinants of Success in Preconditioning.)

  9. PRECONDITIONING PRACTICES • Team Building • Practice makes perfect. Average $37.28/calf 1999-2001 Average $91.41/ calf 2007-2009

  10. PRECONDITIONING PRACTICES • Weight Gain • Pounds pay. 1-1.5 lbs./day versus 2.5-3 lbs./day gain • Efficiency pays.

  11. PRECONDITIONING PRACTICES • Weight Gain • More days equals more profit. Negative or zero gain the first week after stress is: 25% of 30 days or 10% of 70 days

  12. PRECONDITIONING PRACTICES • Herd Health & Nutrition • Nutrition Balanced ration for growth, muscle. • Health “There’s no place like home!”

  13. PRECONDITIONING PRACTICES • Marketing and Bonus • Focus on the first 3 Key Factors Team Building Weight Gain Herd Health & Nutrition

  14. MARKETING • Train yourself to exceed expectations • FranklinCovey www.franklincovey.com “First ask yourself, am I doing the right thing, before asking, am I doing things right.” – Stephen Covey • Jeffrey Gitomerwww.gitomer.com “People don’t like to be sold, but they love to buy!” – Jeffrey Gitomer • Scott Demingwww.scottdemingesp.com

  15. MARKETING • Know potential buyers and the current market. • CattleFax, NCBA, NMCGA, etc. • Online and print publications • Smart phone apps

  16. MARKETING • Contact potential buyers, follow-up. • Face-to-face contacts • Electronic contacts • Social Media contacts • Auctions, Video Auctions • Industry networking

  17. Conclusion • Benefits • Increased Profitability. • Greater Flexibility in marketing. Agenda • Build Advisory Team • Preconditioning Practices • Marketing

  18. ACTION STEPS • Form beef management team of advisers to utilize expertise. • Plan, execute, evaluate, adapt and move on. • Develop marketing skills and grow relationships. • Practice makes perfect!

  19. MY CONTACT INFORMATION Jim Loughead (480) 235-3551 jkloughead@gmail.com

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