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Learn the 8 criteria for a successful speech opening, including how to get the audience's attention, introduce the topic, and establish rapport. Discover effective opening techniques such as making a startling statement, arousing suspense or curiosity, telling a story or anecdote, asking a rhetorical question, using a quotation, and referencing the occasion. Avoid common mistakes in openings and ensure a dynamic beginning for a successful speech.
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Beginning Your Speech The Better Speaker Series 270
Criteria for a Successful Opening Get the attention of the audience Introduce the topic Establish rapport Take less than five to 10 percent of the entire speech time
Opening Techniques State the importance of your topic Tell your listeners why the topic is important to them.
Opening Techniques Make a startling statement “Smoking kills! More Americans die each year than were killed in battle during World War II and Vietnam together.”
Opening Techniques Arouse suspense or curiosity Use a series of statements related to the topic that would pique your listeners’ interest.
Opening Techniques Tell a story or anecdote “My brother and I went hunting last week in the woods behind my house…”
Opening Techniques Ask a rhetorical question “Do you know what to do if your child begins to choke?”
Opening Techniques Begin with a quotationA quotation can: Add authority to a speech Amuse the audience Dramatize a speech point
Opening Techniques Reference the occasion It allows the speaker to recognize an unusual or important event and establish a common interest with the audience.
Other Techniques Humor Audience participation A demonstration A reference to a historical event
Openings to Avoid Avoid acknowledging the amount of preparation Avoid being dull and boring Avoid delaying mention of the topic
Conclusion A dynamic beginning is essential for a successful speech!