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Update: RedLightGreen Pilot

A web-based research tool tailored for undergraduates, leveraging aggregation power and advanced search capabilities to guide students to vital library resources. Developed through user-centered approaches and successful usability testing.

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Update: RedLightGreen Pilot

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  1. Update: RedLightGreen Pilot Digital Library Federation Forum, April 2004

  2. Project background • An intuitive web-based research tool (currently book based) tuned to undergraduates’ search behaviors, designed to meet some of their information needs • Capitalizes on the “power of aggregation,” as well as sophisticated search engine • Leads undergraduates to an important research resource -- their library.

  3. Project background • Mellon planning grant (2001) • Mellon implementation grant (2002-2003) • Wireframe testing • Data conversion • Work with Recommind’s MindServer • Identification of partners • Development of marketing plan • Semester-long test • Additional funding from Mellon for next stage (December 2003 - September 2004)

  4. User centered approach Usability testing • Wireframe testing in April-May 2002, prior to system development • Usability testing in November 2003 - February 2004 • Additionally, professional interface design review in October 2003 User focus groups • Spring 2003, in order to help develop marketing and communication strategies • Spring 2004, to gauge reactions to the system at the partner institutions, interviewing students at the partner institutions

  5. Where we’ve succeeded…

  6. Where we can improve

  7. System usage

  8. Partners plus AOL users

  9. How many clicks?

  10. Registration • 2700+ registered users • 18% repeat users • Repeat visitors visit (on average) over 8 times • 75-90% of those registering are willing to share information

  11. Who’s registering Roles Unspecified 294 Undergraduate 817 Graduate Student 409 Faculty 423 Something Other 767 Undergraduate Freshman 310 Sophomore 173 Junior 151 Senior 183

  12. Registration data

  13. Future Directions

  14. Questions? www.redlightgreen.com Merrilee.Proffitt@notes.rlg.org

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