1 / 21

SPORTS AND TELEVISION

SPORTS AND TELEVISION. OVERVIEW. SPORTS BROADCASTING ORIGINS SPORTS’ ROLE ON TV PROGRAMMING BOXING ERA, 1946-1962 ABC NEW STRATEGIES, 1960s COLOR TV AND PRO FOOTBALL MONDAY NIGHT FOOTBALL SPORT SHOWS – SPORT NETWORKS TV IMPACT ON SPORTS. SPORTS TV BROADCASTING ORIGINS.

charlton
Download Presentation

SPORTS AND TELEVISION

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. SPORTS AND TELEVISION

  2. OVERVIEW • SPORTS BROADCASTING ORIGINS • SPORTS’ ROLE ON TV PROGRAMMING • BOXING ERA, 1946-1962 • ABC NEW STRATEGIES, 1960s • COLOR TV AND PRO FOOTBALL • MONDAY NIGHT FOOTBALL • SPORT SHOWS – SPORT NETWORKS • TV IMPACT ON SPORTS

  3. SPORTS TV BROADCASTING ORIGINS • 1939 NBC WXBS STATION EXPERIMENTAL BROADCAST BASEBALL, TENNIS AND COLLEGE FOOTBALL • 1940 INCLUDED BASKETBALL, HOCKEY, TRACK & FIELD • 1941 BROADCAST CANCELLED • TELECAST SHORTCOMINGS: AUDIENCE, TECHNICAL DIFFICULTIES, LACK OF SPONSORS, SCREEN RESOLUTION LIMITATIONS, RADIO HEGEMONY.

  4. BOXING ERA 1945-1960 • WWII AND COLD WAR VALUES • LOUIS, MARCIANO, ROBINSON • LIMITATIONS: OUTCOME, VIEWERS’ EXPECTATIONS • RACE/ETHNIC CHANGES IN PROFESSIONAL FIGHTERS • OVERSATURATION, VIOLENCE • TIES WITH ORGANIZED CRIME

  5. PROFESSIONAL FOOTBALL 1945-1960 • 1946 BERT BELL, NEW NFL COMMISSIONER. • 1945 ALL-AMERICAN FOOTBALL CONFERENCE, A NEW PRO LEAGUE FORMED BY ARCH WARD, SPORTS WRITER IN CHICAGO. • AAFC= STRONG COMPETITION WITH THE NFL, BETTER SALARIES, ALL-STAR GAME • WARD’S IDEA, A GAME IN DECEMBER BETWEEN THE TWO LEAGUES’ CHAMPIONS

  6. PRO FOOTBALL 1945-1960 • AAFC STAR: PAUL BROWN, COACH • SUCCESS WITH MASILLON H.S., OHIO STATE. • REVOLUTIONIZE FOOTBALL COACHING: PLAY BOOKS FOR PLAYERS, FILM ANALYSIS, PLAY-BY-PLAY BREAKDOWN, RADIO RECEIVER IN QB’S HELMET, FULL TIME ASSISTANT COACHES, PRESS BOX ANALYSIS, UNLIMITED SUBSTITUTIONS, UNLIMITED RESERVES WITH ‘TAXI SQUAD’ TACTICS.

  7. PRO FOOTBALL 1945-1960 • PAUL BROWN, ECONOMIC SUCCESS • 1950 NFL ABSORBED THREE TEAMS FROM THE AAFC. • UNLIMITED SUBS, UNLIMITED RESERVES, BROWN STRATEGIES= HIGHER QUALITY IN GAMES • NFL 1950s ATTENDANCE RISE FROM 25,000 TO 40,000 AVG

  8. PRO FOOTBALL • SPECIALIZATION= FASTER AND MORE ATTRACTIVE STYLE • 1951 FIRST BROADCASTING CONTRACT WITH DuMONT NETWORK • 1956 CBS $1 MILLION TV CONTRACT • NATIONAL RULES: LOCAL BLACKOUTS, ONE GAME-WEEK

  9. PRO FOOTBALL, ROZELLE ERA • 1959 BELL DIED • 1959 AMERICAN FOOTBALL LEAGUE, 8 TEAMS IN DIRECT ECONOMIC COMPETITION WITH THE NFL • AFL, LAMAR HUNT, TEXAS MILLIONAIRE, 20s, DALLAS-BASED TEAM REJECTED BY THE NFL. KANSAS CITY FRANCHISE.

  10. NFL, ROZELLE ERA • PETE ROZELLE, MARKETING AND P.R. TRAINING, PUBLIC RELATIONS FIRM, LOS ANGELES RAMS PUBLICIST. 1957 L.A. RAMS GENERAL MANAGER • FOOTBALL MERCHANDISE LINE, PRODUCTS WITH THE RAMS LOGO (HATS, CUPS, T-SHIRTS) TEAM-LOGO BUSINESS.

  11. NFL, ROZELLE ERA • 1960 ROZELLE, NEW NFL COMMISSIONER. MOVED THE NFL HQ TO MANHATTAN. • DRAMATIC CHANGE IN TV RIGHTS, “SINGLE PACKAGE” POLICY: ALL TV RIGHTS-ALL TEAMS-INCOME DIVIDED EQUALLY, OPPOSED BY GIANTS, BEARS AND RAMS

  12. NFL ROZELLE ERA • ROZELLE: MORE INCOME FROM TV IF ALL TEAMS BARGAIN TOGETHER. TV MARKET, NFL FUTURE. • 1961 U.S. CONGRESS PASSED THE “SPORTS ANTITRUST BROADCAST ACT”, ALLOWING ROZELLE’S SINGLE PACKAGE POLICY • 1964-65 SECRET BID-OPEN CEREMONY, CBS WON ($14,000,000 A YEAR).

  13. ABC NEW STRATEGIES • ABC: EDGE FROM NEW SPORTS BROADCASTING STYLE; 1960 CONTRACT WITH THE AFL • ROONE P. ARLEDGE, 1960 FOOTBALL GAMES PRODUCER; SHOW BIZZ • PRINCIPLE: EVENT AS IMPORTANT AS OUTCOME • GAME SETTING AMBIENCE. MULTIPLE PERSPECTIVES, CLOSE UPS, CHEERLEADERS, OVER ENTHUSIASTIC FANS

  14. ARLEDGE PRODUCTIONS • CROWD AS IMPORTANT AS PLAYERS • SEX APPEAL IN STANDS/SIDELINES • TV-NEW BROADCASTING STYLE • FANS CONTEST FOR “SCREEN-TIME” BANNERS, CUSTOMS, LEGENDS • MONUMENTAL TAKES, IN GAME ADVERTISING

  15. ARLEDGE PRINCIPLE • BRING THE VIEWER TO THE EVENT. • NOT THE EVENT TO THE VIEWER.

  16. ABC SPORTS PRODUCTIONS • COVERAGE BEFORE, DURING, AFTER • SLOW MOTION, INSTANT REPLAY, LONG SHOTS, CLOSE UPS, VIEWER ATTENTION, SPLIT-SCREEN • INDUCED CONTROVERSY • CROWD-CARNIVAL-TAKES • PLAYERS STATISTICS: PRESENT EXTRAORDINARY DIMENSIONS

  17. ABC WIDE WORLD OF SPORTS • 1961 BEGINNING, SPORTS-ONLY SHOW • FIRST IN STOP-ACTION FILMING • VARIETY-SHOW-ON-SPORTS • CONTROVERSY SELLS, HATE-LOVE FIGURES (MUHAMMAD ALI, JOE NAMATH, BATTLE OF THE SEXES, ETC) • WINTER SPORTS, TROPICAL LOCATIONS, BIZARRE EVENTS • EVENT AS IMPORTANT AS OUTCOME

  18. ABC MONDAY NIGHT FOOTBALL • ARLEDGE SECOND CREATION, 1970 • CONTROVERSIAL BROADCASTING, NO TO NFL “ANNOUNCER-APPROVAL” • HOWARD COSELL, NY FORMER BOXING-VOICE, PROMOTE-CRITICIZE-PROVOKE- “TELL IT LIKE IT IS” • TRANSITION IN BROADCAST ANNOUNCERS FROM THE “GOLDEN THROAT” MODEL (BLOW-BY-BLOW PLAY CALLER) TO “MOST HATED ANNOUNCER” NEW STYLE.

  19. COLOR TV AND PRO FOOTBALL • 1959 PETE ROZELLE, NFL COMMISSI. • TV RIGHTS CONTRACTS-AUCTIONS • 1964 CBS-NFL, NBC-AFL • NBC $, AFL COULD COMPETE W/NAT. LEAGUE • ARTIFICIAL TURFS, TEAM LOGOS-END ZONE • TV-MADE UNIFORMS, NAMES, LOGOS, COLORS. 1967 SUPER BOWL I

  20. ARLEDGE’S IMPACT ON TV • 1970s NBC, CBS ADOPTED ABC STRAT. • 1970s-1970s TV $ IN SPORTS BOOM • PRO FOOTBALL, MOST POPULAR SPORT-ENTERTAINMENT • PROFESSIONAL SPORTS ADOPTED NEW RULES TO INCREASE TV RATINGS • SPORTS BECAME TV PRODUCTIONS

  21. TELEVISION IMPACT ON SPORTS • TRANSFORMATION OF TEAM SPORTS IN RULES, SCHEDULES, • TRANSFORMATION OF “CHAMPIONSHIP-RULES” • SUBORDINATION OF SPORTS TO MEDIA INTERESTS • MORE PEOPLE PREFER TO WATCH THAN TO PLAY

More Related