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WE ARE MVNP

WE ARE MVNP. WE ARE MVNP. 85 EMPLOYEES $2.5 MILLION IN ONLINE MEDIA 2009 $1.9 MILLION IN ONLINE PRODUCTION 2009. HAWAII’S BIGGEST BRANDS. HAWAII VISITORS AND CONVENTION BUREAU MAUI, MOLOKAI, & LANAI STARWOOD HAWAII, TAHITI, & THE CARIBBEAN MCDONALDS HAWAII STATE FARM HAWAII

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WE ARE MVNP

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  1. WE ARE MVNP

  2. WE ARE MVNP 85 EMPLOYEES $2.5 MILLION IN ONLINE MEDIA 2009 $1.9 MILLION IN ONLINE PRODUCTION 2009

  3. HAWAII’S BIGGEST BRANDS HAWAII VISITORS AND CONVENTION BUREAU MAUI, MOLOKAI, & LANAI STARWOOD HAWAII, TAHITI, & THE CARIBBEAN MCDONALDS HAWAII STATE FARM HAWAII HAWAIIAN TELCOM

  4. FULL SUITE OF ONLINE CAPABILITIES SITE ARCHITECTURE, DESIGN, AND IMPLEMENTATION CONTENT MANAGEMENT SEARCH ENGINE OPTIMIZATION ONLINE MEDIA BUYING SOCIAL MEDIA

  5. LOCAL, GLOBAL THE LEVEL - VANCOUVER, BC OMNITURE WEB - ANALYTICS, UTAH OMD MEDIA - GLOBAL DDB - GLOBAL ELANEX TRANSLATION SERVICES – SAN FRANCISCO

  6. RIDERS WANTED • COMMUNICATION MUST BE POSITIVE & DIGESTIBLE • DISCOVERABLE WHEREVER OUR AUDIENCE IS • RAIL IS NOT WHOLLY FUTURISIT • CONVERSATION NEEDS TO RELEVANT TO RIDERS

  7. FLEXIBILITY & DISCOVERABILITY • • CMS needs to be flexible, agile & simple. • • MESSAGE Needs to be discoverable • • NEEDS TO BE EASILY DISTRIBUTED

  8. FLEXIBILITY & DISCOVERABILITY • • CONTENT NEEDS TO BE Deployable • • CMS NEEDS TO BE Scalable • • NEED TO FOCUS ON BROADENING REACH • • RESULT? HYBRID OF HTML & WORDPRESS

  9. WHY WORDPRESS • • easily distributed via MANY CHANNELS • • SEO friendly • • RELATIONSHIPS MAKE CONTENT RELEVANT • • Tagging allows us to make those relationships

  10. WHY WORDPRESS • • CORE OF TOP WEB BLOGS • • STRONG DEVELOPER COMMUNITY • • IDEAL FOR SPREADING RAIL MESSAGE

  11. RETURN TO THE RAILS • • RELIABLE, AFFORDABLE & GREEN • • TIME TO RELAX • • RETURN TO COMMUNITY

  12. THE NEW HONOLULU RAIL SITE • • NEEDS TO SPEAK TO CONSUMERS • • NEEDS TO TALK ABOUT RIDABILITY?

  13. WHAT IS RAIL? • • FRIENDLY & SUCCINCT INTRODUCTION • • FIRST TIMERS • • JOB CREATION • • IMPROVES MOBILITY

  14. WHERE DOES IT GO? • SHOWCASE STATIONS • ROUTE MAPS • NEIGHBORHOOD REVITALIZATION • STIMULATE LOCAL ECONOMIES • REDUCED TRAFFIC & POLLUTION

  15. WHEN DO WE START? • PROJECTED TIMELINE • CONTEXTUALIZED CONSTRUCTION UPDATES • ECONOMIC IMPACT: JOB CREATION, COMMUNITY REVITALIZATION • ENVIRONMENTAL IMPACT WITH LONG LASTING BENEFITS • “YOU CAN”

  16. RECOMMENDED SITEMAP

  17. PROPOSED HOMEPAGE WIREFRAME

  18. PROJECT PHASES

  19. PHASE 1 • • SITE ARCHITECTURE • • VISUAL DESIGN • • BUILD & INTEGRATE

  20. PHASE 2 • • INTEGRATE YOUTH CONTENT INTO SITE • • REFINE VISUAL REPRESENTATION OF CONCEPTS

  21. PHASE 3 • • ADD TIMELINE COMPONENT • • BUILD OUT CONSTRUCTION UPDATES

  22. RETAINER • HOSTING FEES • OMNITURE SITE ANALYTICS • MONTHLY MAINTENANCE

  23. BUDGET BY PHASES • PHASE 1: $ 41,414.12 • PHASE 2: $ 16,361.77 • PHASE 3: $ 18,377.48 • TOTAL $ 76,153.37

  24. SAMPLES OF WORK

  25. QUESTIONS

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